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‘0 filter, 0 worry, 0 guilt’: boAt’s Aman Gupta on why he loves working with Gen Z, younger millennials


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Aman Gupta, co-founder and chief advertising and marketing officer at boAt, on Monday, took to X (previously Twitter) to share why he loves working with Gen Z and younger millennials.

He recounted his expertise of working within the company sector 10 years in the past. The boAt CMO stated that again when he was working within the company sector, younger workers was scared whereas standing outdoors the boss’s cabin.

He added that children again then couldn’t query what their boss requested them to do, whereas drawing a distinction to at present’s day and age. 

Gupta wrote in his submit: “However at present, in my workplace, 20-year-old interns stroll up and ask, ‘AG, why are we doing this? Are you positive it is’ proper?’ 0 filter, 0 worry, 0 guilt. They do not say ‘Hanji sir, ji sir’ until they really imply it.” 

The entrepreneur, who was additionally noticed on Shark Tank India, stated that he hates it when folks confuse honesty with disrespect. He additional stated that children at present have way more publicity than his technology.

“Positive, they could not have many years of expertise, however they’ve one thing we didn’t: Publicity. They know what we do not. They’ve seen extra, sooner, and quicker than we ever did. They’re world residents and watching the world round, once we used to solely watch Doordarshan whereas rising up. Humare time pe ek Pepsi ke liye 15 min bhaagna padta tha. Aaj sab kuch ek faucet pe aa jaata hai because of fast commerce (sic).”

He additionally talked about that the advertising and marketing group at boAt includes Gen Z workers aged beneath 30, whereas including that they work for causes apart from cash. 

“And each time I discuss to them, I realise that they don’t simply work for cash. They work as a result of they care. They reside freely. They create fearlessly,” the submit learn. In the direction of the top of his submit, he stated that the query shouldn’t be learn how to handle them however how can we be sure that we work wtih them and study from them.