Rayna Bass and Selim Bouab, Co-Presidents of 300 Leisure, have taken on broadened roles at Atlantic Music Group (AMG).
Along with their 300 posts, the duo have been appointed joint Co-Presidents of Hip-Hop, R&B, and International Music on the Atlantic Data label.
On the similar time, Lanre Gaba will assume a brand new advisory function at AMG as Govt Vice President, Artist Technique & Improvement. Based mostly in New York, Bass, Bouab, and Gaba will proceed to report back to AMG CEO Elliot Grainge.
(It’s a day of massive adjustments at AMG: Grainge additionally introduced earlier that he was selling Marsha St. Hubert to Co-President, 10K Tasks and EVP, Atlantic Music Group.)
300 Leisure was acquired by Warner Music Group in 2021 in a $400 million money deal.
Grainge mentioned: “Rayna and Selim have been at 300 for over a decade, they usually’ve performed an unimaginable job, creating a singular artist-centric neighborhood that drives tradition. They’re immersed within the tone and style of what’s subsequent, championing artists with a deep understanding of each how one can gasoline the artistic course of and energize followers.
“Their game-changing work at 300 makes them ideally suited to assist take our technique to thrilling new locations.”
He added: “Lanre brings her wide-ranging information to the AMG middle in a brand new function. Over her a few years at Atlantic, she’s been a passionate artists’ advocate, insightful enterprise chief, and crew builder, and I do know she is going to proceed to hold these values ahead on this new place.”
Bass and Bouab each joined 300 Leisure greater than a decade in the past.
At 300, Bass has been behind campaigns for artists reminiscent of Megan Thee Stallion, Younger Thug, Gunna, Mary J. Blige, Fetty Wap, Migos, Tee Grizzley, and others.
In January of 2014, she grew to become 300’s first advertising and marketing rent and was promoted to SVP of Advertising in 2019.
Bouab additionally joined 300 in 2014, transferring up the ranks to turn into SVP/Head of A&R previous to his appointment as Co-President. He has performed a key function in signing and creating expertise reminiscent of Megan Thee Stallion, Fetty Wap, and Tee Grizzley.
Bass and Bouab famous: “At 300, we’ve at all times had an artist-first, unbiased mindset and an entrepreneurial spirit of hustle, grit, and creativity. We’re trying ahead to working intently with Elliot and bringing that very same philosophy to our new posts – serving to unlock much more potential in a label that’s already stuffed with brilliance, ardour, and a lot alternative.
“We are going to proceed our dedication and repair to the tradition that has birthed a few of our greatest stars and raised a few of our brightest executives.”
Gaba has been with Atlantic for over twenty years, working in key roles throughout A&R, advertising and marketing, artist improvement, strategic planning, and operational management.
Most lately, she served as President, Black Music for Atlantic Data. Since becoming a member of the corporate in 2002, she has labored intently with artists reminiscent of Cardi B, Roddy Ricch, Jack Harlow, Lil Uzi Vert, Gucci Mane, Burna Boy, YoungBoy By no means Broke Once more, A Boogie Wit da Hoodie, Ravyn Lenae, FKA twigs, and lots of others.
Gaba mentioned: “I’m pleased with every little thing we’ve achieved at Atlantic and the way in which we’ve supported artists and tradition. It’s a privilege to proceed carrying that mission ahead and maintain elevating highly effective, significant music that makes a distinction. A giant due to Elliot and the crew for this chance. The Hip-Hop, R&B, and International crew is in nice palms with Selim and Rayna.”Music Enterprise Worldwide
