Sony Music Leisure has partnered with Epic Video games to launch an immersive PARTYNEXTDOOR live performance expertise in Fortnite, debuting Thursday (August 1) at 1 PM EST.
The interactive occasion was developed in collaboration with Sony Immersive Music Studios and OVO Sound, Drake’s label.
The digital expertise takes gamers on a journey from Toronto’s CN Tower to Miami’s South Seaside, that includes a customized island designed particularly for the R&B artist.
Gamers journey by way of personal jet to attend a PARTYNEXTDOOR present, adopted by an unique afterparty at a digital recreation of David Grutman’s LIV nightclub on the Fontainebleau Miami Seaside.
PARTYNEXTDOOR’s larger-than-life avatar performs stylized variations of a number of tracks, together with Break from Toronto, which is obtainable as a Jam Monitor within the Fortnite Store.
The setlist additionally options M a okay e I t T o T h e M o r n i n g and Anyone Loves Me, with gamers capable of take part in quests, scavenger hunts, mini-games, and parkour challenges all through the expertise.
“When the chance to create our personal world got here up, it was a pure match,” PARTYNEXTDOOR stated in an announcement, citing his longtime fandom of the sport. The artist was the primary to signal with Drake’s OVO Sound label beneath Sony Music.
The launch follows PARTYNEXTDOOR’s current launch of his newest solo album P4, which has generated over one billion streams. He additionally topped the Billboard 200 and Apple Music charts with the collaborative challenge $ome $exy $ongs 4 U alongside Drake, which he’s at the moment selling on a European tour.
This marks the newest collaboration between Sony Music and Epic Video games within the digital live performance area. Sony established its Immersive Music Studios division in January 2021, specializing in creating immersive music experiences via know-how and creativity.
Earlier Sony Music activations in gaming platforms have included Travis Scott’s record-breaking Fortnite live performance and Lil Nas X’s Roblox efficiency. The PARTYNEXTDOOR occasion leverages Epic Video games’ Unreal Editor for Fortnite (UEFN) and movement seize know-how from UK-based Transfer AI to create the digital efficiency.
Sony Company has invested considerably in Epic Video games, spending over $1 billion throughout a number of funding rounds since 2020 to accumulate stakes within the Fortnite maker.
The partnership displays the rising convergence between music and gaming industries, notably following the success of digital live shows which have drawn hundreds of thousands of concurrent gamers.
The customized PARTYNEXTDOOR island will be accessed utilizing the code 7024-5026-8823, providing followers an interactive various to conventional live performance experiences throughout the artist’s European tour dates.
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