Because the previous saying goes, get woke go broke.
Adrian Mardell, the CEO of Jaguar is stepping down, which is able to come as no shock to the thousands and thousands of people that have spent months mocking the corporate’s weird ‘woke’ rebrand.
The corporate’s bizarre advert marketing campaign was launched within the fall of 2024. This spring it was reported that gross sales have plummeted and the corporate just lately started shedding executives.
That is simply the following step in a very predictable development.
The FOX Enterprise Community reviews:
Jaguar CEO steps down after ‘woke’ rebrand sparked large social media firestorm
The Jaguar CEO is stepping down months after main a controversial “woke” rebrand marketing campaign for the auto firm.
Jaguar Land Rover CEO Adrian Mardell is about to retire after three a long time on the luxurious automobile firm and serving as CEO for 3 years, a spokesperson for the automaker introduced on Thursday, Reuters reported.
The British automobile model turned heads final yr with its launch of a brand new advert, which featured a reimagined emblem beneath the slogan “Copy Nothing.”
The advert featured androgynous fashions in brightly coloured, over-the-top outfits, together with one man carrying a gown, together with different slogans resembling “create exuberant,” “reside vivid,” “delete extraordinary” and “break moulds.”
The advert didn’t characteristic a automobile all through its complete 30-second run.
The video blew up on social media, drawing tens of 1000’s of feedback and almost 47 million views in 24 hours.
Shortly after the advert premiered, X customers piled onto the corporate for releasing what they referred to as a “Bud Mild 2.0” marketing campaign by showing to give attention to wokeness and modernism over promoting vehicles.
That is fairly a distinction to the Sydney Sweeney story, isn’t it?
Numbers NEVER lie.
Listed here are 2 completely different campaigns outcomes:
American Eagle’s Sydney Sweeney advert:
– AE made $300m in a day
– $65m in free media publicityJaguar LGBTQ advert:
– gross sales in Europe plunged 97.5% in April
– from 180k offered in 2018 to 27k final yrConsumers has spoken! pic.twitter.com/xRuqSLMtJ3
— Patrick Guess-David (@patrickbetdavid) August 1, 2025
Jaguar’s CEO to step down following the disastrous try at a rebranding, in the meantime American Eagle’s inventory was up about 20% after its Sydney Sweeney advert.
Are you able to inform the distinction? pic.twitter.com/ExxaxvfhPn
— Kevin – Classical Liberal (@gov_fails) August 1, 2025
Will the remainder of company America study this lesson?
