TikTok and iHeartRadio have teamed as much as launch a stay streaming singing competitors on Monday (July 28) that may run by means of September.
The Subsequent up: Dwell Music competitors will give unsigned artists a platform to succeed in extra audiences. Members should be US residents over 18 with no less than 50,000 TikTok followers and constant engagement. They have to personal rights to no less than one unique music and stay unsigned by a significant label or have label clearance.
Via TikTok’s stay streaming characteristic, contestants will advance based mostly on a mix of likes, views and feedback, and judges’ scores.
The competitors construction follows a conventional elimination format. Auditions run by means of August 11 and is open to all eligible creators. They may then be narrowed into 50 contestants, dealing with off within the semi-finals from August 25 to August 29 as they compete for a spot within the High 12.
The High 12 will carry out stay for the finale on the iHeartRadio Theater in Burbank, California, on September 26.
“TikTok has lengthy been a launchpad for musical expertise, serving to undiscovered artists break by means of and attain world audiences. Along with iHeart, Subsequent Up: LIVE Music is constructing on that legacy by turning discovery right into a shared, real-time expertise.”
Shen Gao, TikTok
Shen Gao, Head of LIVE Operations, Americas at TikTok, stated: “TikTok LIVE offers followers the ability to interact instantly, help their favourite performers, and actually form their journey to success.”
“TikTok has lengthy been a launchpad for musical expertise, serving to undiscovered artists break by means of and attain world audiences. Along with iHeart, Subsequent Up: LIVE Music is constructing on that legacy by turning discovery right into a shared, real-time expertise.”
Tom Poleman, Chief Programming Officer at iHeartMedia, added: “TikTok and iHeartRadio are highly effective engines for artist discovery and showcasing new expertise.”
“Collectively, we’re making a pipeline that turns rising voices into tomorrow’s headliners and with iHeartRadio we have now the attain and affect to deliver these artists to the plenty.”
This system offers individuals entry to instruments, publicity, and experiences, stated TikTok.
“Collectively, we’re making a pipeline that turns rising voices into tomorrow’s headliners and with iHeartRadio we have now the attain and affect to deliver these artists to the plenty.”
Tom Poleman, iHeartMedia
The launch of the music competitors comes as TikTok doubles down on its music discovery and artist promotion choices. Earlier this 12 months, TikTok launched its second annual Music Influence Report, carried out along side market monitor Luminate. The report reveals that 84% of the songs that reached Billboard’s World 200 final 12 months went viral first on TikTok. One other 12% went viral on TikTok after hitting the World 200 chart, and solely 4% of tracks on the chart didn’t expertise a viral second on TikTok.
For songwriters, TikTok has additionally lately rolled out a set of recent instruments to assist them spotlight their work on the app. Known as ‘Songwriter Options,’ the device lets songwriters register for a ‘Songwriter Account’ that may establish them as a songwriter of their profile, and can include a ‘Songwriter Tab’ that may establish a number of the songs they’ve written or co-written.
Practically two months in the past, TikTok launched its artist analytics platform known as ‘TikTok for Artists’ globally, which gives efficiency information and promotional instruments. It now accessible in 26 nations, together with the US, the UK, Germany, France, Canada and Mexico.
Music Enterprise Worldwide
