UK streaming lovers couldn’t get sufficient of the minions final 12 months.
In response to Ofcom’s Media Nations report, the most-watched film or TV episode on streaming in 2024 was Minions: The Rise of Gru on Netflix, a 2022 movie that isn’t a Netflix authentic.
That one obtained 13.7 million views when whole cumulative common viewing throughout the entire 12 months is taken into consideration, in response to Barb information equipped to Ofcom for the annual Media Nations. Common’s Minions: The Rise of Gru was the fifth general entry within the smash-hit franchise and was picked up by Netflix in 2023.
The one Disney+ challenge to make the highest 10 was household film Moana Sing Alongside, which got here out practically a decade in the past and landed 11.5 million views final 12 months on the platform.
Huge Netflix TV reveals Idiot Me As soon as, The Gents and Child Reindeer all made the listing nevertheless it was the BBC which took high billing, touchdown the highest two spots with the concluding Gavin & Stacey and Wallace & Gromit: Vengeance Most Fowl, though Netflix has non-UK rights on the latter. With TV sequence, the highest-performing episodes per title have been taken into consideration.
Ofcom stated “drama and household content material proved an necessary driver for SVoD viewing.”
“Whereas fashionable dramas similar to Idiot Me As soon as and Child Reindeer carried out significantly effectively for Netflix, household movies additionally do effectively for streaming companies,” added the report. “This highlights the worth SVoD platforms place on family-friendly content material as a key driver of subscriber retention, significantly as households with kids are much less prone to cancel their subscriptions than these with out.”
Final week, our evaluation of two years price of worldwide Netflix information discovered The Boss Child and The Tremendous Mario Bros. Film, two household motion pictures, topping the pile.
Elsewhere, the Media Nations report discovered that the variety of UK households who stated they subscribe to any streamer plateaued once more at round two-thirds (68%), having been caught on that determine because the pandemic got here to an finish. Netflix stays the highest SVoD with 59%, forward of Prime Video on 46% and Disney+ on 25%. Streamer revenues within the UK grew by 10% final 12 months, a deceleration from the earlier two 12-month durations.
