Apple acquires Israeli 3D avatar co TrueMeeting

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Apple will combine TrueMeeting’s expertise into its Imaginative and prescient Professional sensible glasses, which have been launched final yr.

Apple has acquired Israeli startup TrueMeeting (previously CommonGround), which developed sensible digital avatars for video calls and augmented actuality. The acquisition occurred in January however has solely now been revealed as Apple makes an attempt to combine the expertise into its Imaginative and prescient Professional sensible glasses, which have been launched final yr.

TrueMeeting was based by veteran entrepreneurs Amir Bassan-Eskanazi and Ran Oz, who cooperated beforehand with Optibase, Vcon, and BigBand – all video firms.

TrueMeeting’s expertise permits customers to scan their face on the telephone and create a digital picture that displays actions, expressions, and physique language in actual time with the intention to bridge the hole between a face-to-face assembly and a Zoom dialog. Apple plans to combine the event into the Personas characteristic of the Imaginative and prescient Professional augmented actuality glasses, a software program that enables the consumer to look within the digital house utilizing the identical customized avatar. Up to now, Apple’s system has been criticized by customers for not being sensible and never resembling the customers.

TrueMeeting raised $45 million earlier than being acquired, amongst others, from Grove Ventures, StageOne Ventures, and Matrix Companions, and from non-public buyers, together with Verify Level founder Gil Shwed. About 20 of its staff are becoming a member of Apple’s growth heart in Israel. No monetary particulars concerning the acquisition have been disclosed.

Printed by Globes, Israel enterprise information – en.globes.co.il – on July 9, 2025.