Two executives who supported Taylor Swift’s early music have reunited to launch a brand new file label targeted on creating cross-genre artists.
Massive Machine Label Group on Monday (July 7) launched a brand new imprint referred to as Ascend Music in partnership with music business veteran Joel Klaiman, with its first signing anticipated to be introduced later this week.
The enterprise reunites BMLG founder Scott Borchetta with Klaiman, who initially labored collectively in 2008 to advertise Taylor Swift’s hit, Love Story, which went on to develop into the primary tune to high each the Nation radio and Pop radio charts.
Klaiman has beforehand served as EVP/Promotion & Artist Growth at Common Music Group-owned Republic Information, the place he labored with Borchetta and Massive Machine on Swift’s albums Fearless, Communicate Now, and Pink.
He additionally held roles at Sony Music Leisure, Columbia Information (as Govt Vice President and Common Supervisor), Republic Information (as EVP, Promotion and Artist Growth), and Epic Information (as EVP, Promotion and Artist Growth).
“[Joel Klaiman is] bringing nice artists to the partnership, and we will probably be losing no time in getting out some game-changing music.”
Scott Borchetta, Massive Machine Label Group
In August 2023, Klaiman launched ASCEND4M, described as a worldwide music and leisure advertising and marketing and consulting company targeted on complete media methods and sensible artist and model growth.
Klaiman and Borchetta will now collaborate by way of Ascend Music in “breaking and amplifying cross-genre expertise.”
Commenting on the partnership, Borchetta mentioned: “Joel’s vitality, imaginative and prescient, and keenness are contagious, and he by no means leaves any stone unturned when he’s working with an artist.”
“He’s bringing nice artists to the partnership, and we will probably be losing no time in getting out some game-changing music.”
“This new enterprise will gas the expansion of our artists and develop Ascend Music’s international repertoire – aligned with each our corporations’ shared imaginative and prescient and a method that unlocks thrilling alternatives for all concerned.”
Joel Klaiman, ASCEND4M
Klaiman added: “After witnessing first-hand Scott’s entrepreneurial imaginative and prescient and his deep dedication to fostering an artist-first, development-driven tradition, it’s a dream come true to collaborate with him and the BMLG crew once more.”
“This new enterprise will gas the expansion of our artists and develop Ascend Music’s international repertoire – aligned with each our corporations’ shared imaginative and prescient and a method that unlocks thrilling alternatives for all concerned.”
The launch of the brand new enterprise comes over a month after Borchetta joined the advisory board of Siebert Monetary, mother or father firm of Gebbia Media, after the latter acquired Massive Machine Rock, the Nashville-based rock imprint of BMLG, from HYBE America.
BMLG was acquired by Scooter Braun’s Ithaca Holdings in 2019. Everything of Ithaca, together with BMLG and Braun’s SB Initiatives, was then acquired by South Korea’s HYBE in a $1.05 billion deal in 2021.
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