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Common Music Group has appointed Kayla Schmandt to the position of Vice President, Digital Technique, Africa, Center East, and Asia (AMEA), efficient from July 1, 2025.
On this position, Schmandt will report back to Adam Granite, CEO of UMG AMEA, and can be based mostly out of UMG’s London workplace.
Her remit is to assist construct, form and implement UMG’s AMEA digital and industrial technique, together with the areas of e-Commerce and CRM.
Schmandt will draw on her experience from her earlier position as VP Business Affairs, the place she “assessed market developments, recognized potential new income streams, and analysed untapped enterprise alternatives.”
Commenting on her position, Kayla Schmandt stated: “I’m excited to be becoming a member of Adam and the broader AMEA workforce at such a pivotal second for our areas.
“The cultural richness and inventive vitality of our markets is driving new progress alternatives for artists and followers alike – and it’s an actual privilege to help that evolution by way of digital innovation.”
Added Schmandt: “I’m wanting ahead to studying from our good native groups and serving to to construct strategic partnerships that deliver our artists even nearer to their audiences.”
“The cultural richness and inventive vitality of our markets is driving new progress alternatives for artists and followers alike – and it’s an actual privilege to help that evolution by way of digital innovation.”
Kayla Schmandt, Common Music Group
Adam Granite, CEO of UMG AMEA, stated: “We’re delighted to have Kayla becoming a member of the workforce at this vital second in our progress.”
“We’re delighted to have Kayla becoming a member of the workforce at this vital second in our progress.”
Adam Granite, Common Music Group
Added Granite: “Her expertise analysing the marketplace for new industrial alternatives, and the energy of her worldwide community make her a priceless addition to the workforce.
“Our digital market technique continues to be an vital driver of our success, and Kayla’s experience and monitor document thus far makes her the right candidate to assist us navigate this subsequent section of our progress.”
