UTA has taken a step in the direction of “evolving London into a serious worldwide hub” by appointing associate Darnell Strom to go up the company’s UK workplace.
Within the newly-created position, Strom, who reps the likes of Michaela Coel, Malala Yousafzai and the creators of Business, will oversee UTA’s UK operation and continued growth into key markets throughout Europe, the Center East and Africa. He’ll will work intently with UTA’s London groups throughout music, creators, model advertising and marketing, comedy, manufacturing arts and advisory providers, whereas intently collaborating with Curtis Brown – acquired by UTA in 2022 – and the recently-bought ROOF Soccer Company.
Strom is presently a associate and Head of Tradition & Commerce at UTA, a task that he’ll proceed to carry out alongside representing shoppers and his UK duties. The company vet was introduced in to go up the brand new Tradition and Management division in 2019.
“This marks an thrilling new chapter for UTA,” stated CEO David Kramer. “Darnell has lengthy been a connector throughout departments, industries, and geographies. His deep relationships and inventive imaginative and prescient make him uniquely suited to steer this subsequent part of our worldwide growth.”
Strom’s consumer checklist additionally contains Grace Wales Bonner, Jonathan Anderson, Jon Batiste, Karlie Kloss, Jose Andres, Whitney Wolfe Herd and Alexis Ohanian. Previous to UTA, he was an agent at CAA, and manner again when he was Deputy Director of Scheduling to former U.S. President Invoice Clinton.
Strom stated: “London is among the most dynamic and inventive markets on the earth, and UTA has solely scratched the floor of what’s potential right here. I’m honoured to steer our subsequent part of progress working with the unimaginable staff we have now in London, to construct a stronger and extra related UTA throughout London, Europe and past.”
UTA opened its circa-150-staff London workplace between Fitzrovia and Soho two years in the past, round 12 months after it acquired storied company Curtis Brown. The UTA workplace is a stone’s throw away from the Cunard Home workplaces of Curtis Brown.
Upon the opening of the London workplace in 2023, Kramer advised us: “We watched a few of our rivals ship movie and TV brokers to London and we learnt from that. It wasn’t at all times obtained properly. Once we purchased [Curtis Brown] we didn’t need it to really feel just like the ‘People have been coming in over the wall’. We’ve taken the method of getting brokers go to London and embed themselves and spend a while there.”
