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Music Trade Analyst Bob Lefsetz on the Apple/Beats Deal


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And at the moment Jimmy Iovine executed the perfect pivot within the historical past of
the music enterprise. He left it behind.

Huh?

That’s what a businessman desires to do, get out. Solely musicians are
lifers. Businessmen are all concerning the cash. Clive Calder made
extra, however he had no second act, Jimmy Iovine’s received a second act.
He’ll be the artistic “genius” at Apple, as a result of Tim Prepare dinner is
creatively bankrupt, he’s Bob Morgado reincarnated, he doesn’t
perceive the basics of the corporate, he believes it’s about
efficiencies, provide chain administration, income and losses, whereas
the true winners comprehend it’s about persona. David Geffen. Irving
Azoff. Steve Jobs.

They’re completely different from us. Whip sensible, they’re keen to interrupt
guidelines, they see the brand new sport rising earlier than the outdated one is
historical past. Irving Azoff constructed the brand new MCA Data, upon which the
current empire sits. David Geffen gave us not solely DreamWorks, however
Laura Nyro, Jackson Browne and “Dreamgirls.” And Steve Jobs gave
us the Mac, the iPod, the iPhone and the iPad.

What has Tim Prepare dinner given us?

A bunch of sizzling air. Bupkes.

Inform us what you actually suppose, Bob.