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Swedish music and tech firm MAIA Universe just lately closed a EUR €1 million (USD $1.3m) funding spherical and welcomed new traders – together with celebrity Swedish writer-producer Max Martin.
MAIA Universe claims to be “addressing an trade problem within the synchronisation area by streamlining the licensing course of to seize vital income and worth for songwriters, artists, publishers, and report labels”.
The startup has been backed by VC agency Zenith Ventures. Members of the Jochnick household have additionally invested alongside Aligned, Wildfire, FWB, HDR Companions, and the founders of SeenThis AB.
Max Martin joined MAIA Universe as an investor by way of his firm MxM.
“MxM totally helps MAIA of their mission to democratise sync and ship alternatives and worth to songwriters and artists of all genres and sizes,” mentioned MxM in a press release.
In parallel to welcoming these traders on board, the corporate mentioned that it has now licensed catalog sync rights from Sony Music Publishing UK, Sony Music UK, and Warner Chappell Music Publishing.
MAIA Universe mentioned in its official announcement that the offers will assist it to “quickly and considerably improve the variety of licensable songs on the platform and proceed to develop its licensed music catalog on an ongoing foundation”.
“MAIA Universe is reworking the sync trade by addressing the exponential progress in demand for sync licences.”
David Wille, MAIA Universe
Chris Jones, VP Licensing Sony Music Publishing UK, mentioned: “Sony Music Publishing is supporting MAIA Universe by sharing and making obtainable a number of improbable songs from our intensive catalogue.
“We’re excited by the potential to seize elevated sync alternatives within the UK for all of our songwriters.”
“MAIA is a well-designed and thought-through tech answer for the sync group’s ache level”.
Andrew Howell VP of Sync Warner Chappell mentioned: “Warner Chappell Publishing see the potential for MAIA Universe to ship further sync income and publicity for our songwriters.
“MAIA is a well-designed and thought-through tech answer for the sync group’s ache level”.
“Playground Music helps MAIA Universe in its efforts to simplify the licensing course of in our trade.”
Melinda Baikoglu, Playground Music Scandinavia
Melinda Baikoglu, Head of Music Publishing, Playground Music Scandinavia mentioned: “Playground Music helps MAIA Universe in its efforts to simplify the licensing course of in our trade.
“This shall be an amazing complement to our personal course of and likewise strengthen our means to supply the absolute best service to our model companions worldwide”.
“We’re excited by the potential to seize elevated sync alternatives within the UK for all of our songwriters.”
Chris Jones, Sony Music Publishing UK
David Wille, CEO and Co-Founder MAIA Universe, added: MAIA Universe is reworking the sync trade by addressing the exponential progress in demand for sync licences.
“This improve has been pushed by a surge in content material creation throughout new and rising media channels.
“Administrators, movie makers, advertisers, branded content material creators, video games studios and TV producers all aspire to seek out and licence commercially launched music rapidly and effectively.Music Enterprise Worldwide
