Everybody is aware of the iPhone is Apple’s hottest product. However per a newly printed research, what you won’t have identified is how effectively the iPad stacks as much as Apple’s prime vendor, and laps the Mac’s reputation on the identical time.
iPad customers are nearly as widespread as iPhone customers, and greater than double the Mac
CIRP just lately carried out a survey of Apple prospects to get a way of how the corporate’s three tentpole merchandise—iPhone, iPad, and Mac—are performing.
One focus was on understanding the ability of Apple’s ecosystem, as decided by prospects who personal a number of merchandise.
Michael Levin and Josh Lowitz write at CIRP:
iPhone stays essentially the most dominant product, with 94% of current Apple prospects proudly owning one…iPads are subsequent, with 78% proudly owning one. Mac computer systems have a lot smaller penetration, at 36% of current prospects…
74% of shoppers, just about all iPad homeowners, personal an iPad and an iPhone. Solely 30% personal all three, as that quantity is proscribed by Apple prospects’ relative lack of Macs.
Totally different folks could draw their very own conclusions on the info, however for me, essentially the most fascinating ingredient is definitely the iPad’s reputation.
Its success is undoubtedly associated to it being essentially the most inexpensive of the three Apple merchandise. Income gaps are clear.
Nonetheless, 78% of Apple’s prospects proudly owning one—in comparison with 94% for iPhone—is a staggering quantity.
It’s greater than double the variety of Mac customers, and a transparent success story for Apple.
I’d like to learn how lots of these iPads are in lively use, as I believe an honest portion go uncared for in on a regular basis use. Then once more, with iPad being Apple’s most versatile gadget, it can be put to good use in all kinds of how—probably contributing to its reputation.
Maybe iPad utilization patterns would be the topic of a future CIRP survey.
Are you shocked by the iPad’s reputation, or anything from the survey? Tell us within the feedback.
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