Tesla’s European issues will not be over. Some nations have already reported their March supply numbers,, and regardless of the brand new Mannequin Y, Tesla’s electrical automobile gross sales decline is deepening in some European nations.
Within the first two months of 2025, Tesla had a horrible efficiency in Europe.
Final week, we reported that Tesla’s gross sales had been down 43% in comparison with 2024, which was already a foul 12 months for Tesla. On high of that, electrical car gross sales had been up 31%.
In March, Tesla began to ship the up to date Mannequin Y, which many hope will assist Tesla flip issues round.
The early knowledge from nations that already reported their March numbers is just not wanting good:
- France reviews 3,159 Tesla deliveries in March – down 37% from March 2024 and down 41% in Q1
- Netherlands reviews 1,536 Tesla deliveries in March – down 61% from March 2024 and down 50% in Q1
- Sweden reviews 911 Tesla deliveries in March – down 64% from March 2024 and down 55% in Q1
- Austra reviews 815 Tesla deliveries in March – down 34% from March 2024 and down 48% in Q1
- Portugal reviews 1,209 Tesla deliveries in March – up 2% from March 2024 and down 26% in Q1
- Norway reviews 2,211 Tesla deliveries in March – down 1% from March 2024 and down 25% in Q1
Whereas Tesla began deliveries of the brand new Mannequin Y and benefited from just a few weeks of orders in March, it hasn’t delivered the brand new RWD model of the up to date Mannequin Y, which ought to assist gross sales to a sure diploma.
The query is how a lot and for the way lengthy.
In China, the place all variations of the brand new Mannequin Y are already out there, Tesla has already needed to introduce incentives to assist gross sales.
Electrek’s Take
There’s little doubt that model injury is having an impact on Tesla in Europe, it’s simply troublesome to gauge due to the Mannequin Y changeover impact on high of it.
Tesla shareholders prefer to downplay the model injury, however they typically overlook that the Mannequin Y changeover is just not all unhealthy for Tesla’s deliveries in Q1. Tesla had a major stock of the previous Mannequin Y, which it closely discounted, and the brand new Mannequin Y deliveries in March benefited from just a few weeks of taking orders since January.
Q2 ought to give us a greater concept, however even then, RWD deliveries are anticipated to begin midway via the quarter. Q3 ought to give us one of the best concept of Tesla’s scenario in Europe, however that’s fairly distant.
Within the meantime, some numbers nonetheless want to return from Europe, nevertheless it appears like Tesla’s gross sales will probably be down about 40% in Q1 in comparison with 2024, which was already a down 12 months for Tesla in Europe.
I anticipate greater than half of that to be on account of model points, and the remainder is because of the Mannequin Y changeover.
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