Tesla gross sales have been down in each European nation apart from the UK within the first quarter, and there’s a cause why.
That’s whereas electrical automobile gross sales are nonetheless booming in Europe.
Tesla’s gross sales declined for the primary time in Europe final yr, however the decline accelerated in 2025.
During the last three months, now we have been reporting on worrying gross sales outcomes for Tesla throughout most European markets, particularly in essential markets like France and Germany.
Now, now we have the supply numbers for Tesla in all European nations, and the automaker is down 37% on the previous continent in comparison with 2024, which was already a down yr for Tesla.
On prime of it, Tesla is down in each single nation besides the UK.
Listed here are Tesla’s Q1 2025 deliveries in every European nation in comparison with Q1 2024:
| Nation | Q1 2024 | Q1 2025 | Change |
| Germany | 13,068 | 4,935 | -62.2% |
| UK | 11,768 | 12,474 | 6.0% |
| France | 11,360 | 6,696 | -41.1% |
| Belgium | 7,219 | 3,019 | -58.2% |
| Netherlands | 6,854 | 3,445 | -49.7% |
| Norway | 5,121 | 3,817 | -25.5% |
| Different | 4,420 | 3,301 | -25.3% |
| Sweden | 4,312 | 1,929 | -55.3% |
| Italy | 3,721 | 3,469 | -6.8% |
| Spain | 3,601 | 3,169 | -12.0% |
| Denmark | 3,558 | 1,549 | -56.5% |
| Switzerland | 3,264 | 1,238 | -62.1% |
| Portugal | 2,888 | 2,145 | -25.7% |
| Austria | 2,506 | 1,304 | -48.0% |
| Poland | 1,264 | 899 | -28.9% |
| Finland | 894 | 475 | -46.9% |
The drop in gross sales in Germany was essentially the most devastating for Tesla. It went from being Tesla’s largest European market to being a distant third.
France additionally noticed a major 41% decline in gross sales.
That is additionally occurring whereas electrical automobile gross sales are surging, no matter Tesla’s efficiency.
Tesla is feeling the ache nearly in every single place in Europe besides within the UK, however that’s as a result of Tesla is promoting its autos for less expensive there.
Within the UK, the Mannequin Y PCP leasing begins at £399, which is the equal of €462, when the identical automobile begins €570 in Germany:
Curiously, that’s not the case for the Mannequin 3, which begins larger within the UK than in Germany.
Electrek’s Take
The explanation for that’s unclear to me. I’d love to listen to theories within the remark part.
I wouldn’t be shocked if these autos come from China as a substitute of Berlin, contemplating the UK doesn’t have the identical tariffs on Chinese language EVs as the remainder of Europe.
Might or not it’s that Tesla deliberate to supply too many right-hand-drive autos and needed to decrease costs to make sure that it may ship them?
It’s unclear, however I feel the idea has some traction since I simply realized that Tesla can also be already discounting the brand new Mannequin Y in Hong Kong – one other right-hand-drive market.
Both manner, I feel it’s clear at this level that Tesla is having vital model points in Europe, along with elevated competitors.
Sure, Mannequin Y had some provide points as a result of design changeover, however Mannequin 3 gross sales are additionally down 11% in comparison with Q1 2024, when Tesla was nonetheless ramping up manufacturing of the Mannequin 3 design refresh.
Tesla shareholders have to get up. This can be a self-inflicted wound that may be remedied by eradicating Elon Musk.
FTC: We use earnings incomes auto affiliate hyperlinks. Extra.
