Saudi Arabia-based MBC Group posted huge good points in revenue and income in its half-year outcomes.
Income for the six months to June 30 was up 37.8% year-on-year to hit SAR3 billion ($800M), whereas web revenue grew even additional, up 41.1% to hit SAR 335 million (89M).
Nonetheless, on a quarterly foundation, income grew simply 2.5% for the second quarter, hitting SAR 987.9 million, and web revenue declined an enormous 38.3%, which was attributed to Ramadan coinciding with the primary 10 days of the 2024 quarter. In 2025, Ramadan fell completely inside Q1.
MBC Group CEO Mike Sneesby, who joined the corporate earlier this 12 months, mentioned the H1 outcomes “show the energy and resilience” of MBC’s enterprise mannequin, which contains its linear TV networks, manufacturing studio and streamer Shahid. Particularly, he famous: “Our promoting efficiency continues to learn from the group’s geographically diversified footprint, which has helped us to mitigate the impression of geopolitical volatility.”
MBC’s Broadcast, Operations, Content material and Promoting (BOCA) division as soon as once more anchored the enterprise’ efficiency with H1 revenues rising 29.6% to SAR1.73 billion and web revenue rising 23.7% to SAR314.1M. Going towards international tendencies, TV revenues have been up 13.3% to SAR 863.4 million,”reflecting continued advertiser demand throughout MBC’s free-to-air platforms.”
Shahid, which just lately struck a landmark carriage settlement with Netflix, noticed revenues develop 25% for H1, reaching SAR696.8 million, with SVOD revenues up almost the identical quantity to hit SAR540.3 million. This was right down to “a transparent content material technique and the newly applied password-sharing coverage, which limits account utilization to a single IP handle until upgraded to a premium tier.” AVOD revenues have been regular, significantly through the Ramadan peak in Q1.
Shahid was even in a position to publish a revenue of SAR2.7 million, reversing an SAR 23.2 million loss for a similar interval within the first half of 2024.
MBC pointed to titles resembling Saudi-Turklish drama TV sequence adaptation Omni, pan-Arab drama thrille Aser and Al A’sha, a social drama sequence, as key efficiency drivers.
“As we proceed to broaden our footprint throughout the area, our strategic focus stays unchanged: spend money on scalable, high-impact content material, develop our digital platforms, and lead the evolution of Arab media,” mentioned Sneesby. “We now have best-in-class capabilities throughout manufacturing, broadcasting, and streaming, and we’ll proceed to use industrial self-discipline in evaluating alternatives, pursuing solely people who align with our long-term strategic targets and return thresholds.”