AEG has renewed and expanded its long-running partnership with American Categorical, making the bank card model its official cost companion throughout 40 belongings on 4 continents.
The brand new model of the partnership that first launched in 2005 will see Amex engaged in 5 key verticals at AEG’s properties and occasions around the globe: venues, festivals, touring, ticketing and sports activities.
Amex cardholders will get pleasure from unique perks at main festivals corresponding to Coachella, Stagecoach, BST Hyde Park and All Factors East. Cardholders may have entry to pageant perks together with unique merchandise, presents, and onsite experiences.
Amex card members can even have entry to expanded advantages at choose AEG venues corresponding to Crypto.com Enviornment in Los Angeles, Dignity Well being Sports activities Park in Carson, California, The O2 in London, and Uber Enviornment in Berlin.
Below the American Categorical Venue Assortment program, Amex cardholders can reap advantages at sure venues that embody ticket entry, devoted entrances, and unique concession presents.
Moreover, there are specific venue-specific presents for Amex cardholders, corresponding to signature branded lounges just like the American Categorical Lounge at The O2, the Centurion Suite at Crypto.com Enviornment and the American Categorical Stadium Membership at Dignity Well being Sports activities Park.
The renewed partnership can even see deeper integration of Amex into AXS, AEG’s international ticketing platform. Amex will proceed to be a companion of two AEG sports activities groups, Main League Soccer’s LA Galaxy and the NHL’s LA Kings.
“This can be a defining partnership for AEG – one which continues to push the boundaries of what’s potential throughout dwell leisure and fan engagement.”
Todd Goldstein, AEG
“This can be a defining partnership for AEG – one which continues to push the boundaries of what’s potential throughout dwell leisure and fan engagement,” AEG Chief Income Officer Todd Goldstein stated.
“Throughout each stage, discipline, display and venue the place we companion with Amex, Amex has helped us construct a related, fan-first ecosystem that delivers significant worth in new and differentiated methods.”
American Categorical Chief Advertising and marketing Officer Elizabeth Rutledge known as AEG “certainly one of most trusted and strategic companions.”
“We’re not simply increasing what followers can entry – we’re reimagining how they join with the moments that matter,” she stated.
“This can be a partnership that delivers particular entry to a few of the most unforgettable moments in dwell leisure. We’re pleased with what we’ve created collectively to date, and much more enthusiastic about how our collaboration will proceed to unfold within the years forward.”
Russell Silvers, President and COO, AEG World Partnerships, added: “Amex is greater than a companion – they’re a co-architect in how we design the way forward for dwell leisure. From backstage moments to presale innovation, we’re constructing cultural worth at each touchpoint – anchored in our shared mission to ship unforgettable experiences for followers, artists, and communities around the globe.”
“We’re not simply increasing what followers can entry – we’re reimagining how they join with the moments that matter.”
Elizabeth Rutledge, American Categorical
For AEG, the renewed Amex partnership comes sizzling on the heels of new strategic partnerships for its marquee Paris pageant We Love Inexperienced, which incorporates impartial media platform Fight and indie music group As a result of.
AEG has additionally continued dwell events-related investments, together with the acquisition of Nashville-based occasions producer Gary Musick Productions, introduced this previous June, and a stake in Germany-headquartered live performance promoter MCT Agentur, introduced final December.Music Enterprise Worldwide
