Picture Illustrating Coinbase in Suqian, Jiangsu Province, China on June 6, 2023 (Picture Illustration by Costfoto/NurPhoto by way of Getty Pictures)
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Coinbase set the enterprise neighborhood alight after the American crypto agency dropped a musical advert which lambasted the U.Ok. as besieged by financial issues and an ongoing cost-of-living disaster.
On-line communities from LinkedIn to Reddit are buzzing over the two-minute mini musical advert titled “Every thing is Nice,” which satirized the U.Ok. as a rustic riven with strikes, job losses and rocketing costs. Two folks featured within the advert say they’re “leaping ship” and leaving for sunnier climes in Dubai.
Fintech, crypto and enterprise capitalists — frequent buyers within the crypto world — praised the video and agreed with its underlying premise, however the advert has additionally divided opinion amongst Brits exterior of the trade.
“An absolute banger from Coinbase,” enterprise capitalist Michael Jackson commented on LinkedIn, including that “it has been unhappy to see the UK’s — significantly London’s — decline in current many years.”
“The nation’s paperwork is overbearing and stifling, and it continues to stroll again on private freedoms. Insurance policies are ailing conceived. Politicians are incompetent. There’s been a discernible decline in high quality of life there,” he famous.
Helen Yu, the founder and CEO of Tigon Advisory Corp and named as one of many high 50 Girls in Tech, commented on LinkedIn that the advert reminded her of “when regulatory hurdles formed how we approached messaging in rising tech. Generally essentially the most artistic concepts discover their dwelling the place the principles aren’t as strict.”
Different reactions have been extra cynical, saying the advert was purely self-promotional and painted a deceptive image of the U.Ok.
The opening shot exhibits water leaking by means of a ceiling earlier than a person cheerfully launches into the lyrics, “We ain’t obtained no troubles, no cause to complain as a result of right here in Nice previous Britain, we simply find it irresistible when it rains” earlier than segueing right into a musical montage of rat and trash-strewn streets, chaotic roadworks and exorbitant costs on the grocery store.
One shot exhibits a consumer shopping for fish fingers priced at £100 ($132). Nota bene, a typical pack of six frozen fish fingers prices nearer to £3 from nationwide grocery store Tesco.
Coinbase stated of the advert, “if all the pieces is ok, then do not change something in any respect. However when the monetary system is not working for thus many individuals within the U.Ok., it must be up to date,” including that agency’s mission was to “create an open monetary system for the world.”
Lucy Gazmararian, founder and managing associate at Token Bay Capital, advised CNBC on Monday that the talk provoked by the advert confirmed that “crypto’s actually having its second.”
“Everyone is taking part in catch-up and now it is okay to come back out and assist crypto and take a essential have a look at present monetary infrastructure and to say, ‘the place can we make the adjustments, what are we not seeing?’ So this can be a very welcome debate that, arguably, ought to have occurred a couple of years in the past,” she stated throughout an interview on “Squawk Field Europe.”
She stated the U.Ok. was behind many different international locations making an attempt to know methods to incorporate cryptocurrencies and associated infrastructure, corresponding to blockchain know-how, match into home monetary techniques.
“Each single jurisdiction must take a extremely good have a look at this … they should make adjustments now if they are not going to be left behind. The complete world monetary system is about to be rewired,” she stated.
Advert divides opinion
The advert has however drawn its personal share of critics.
“Ah sure. The answer to inflation, stagnating wages, crumbling infrastructure and withering welfare system… cryptocurrency,” one person wrote on Reddit’s “AskBrits” thread, whereas others described the advert as “childish” and “smug.”
Many questioned how the advert confirmed shoppers what Coinbase, a crypto funding platform, truly does.
The satirical advert has been broadly seen as a strident critique of the U.Ok. authorities. Critics of the Labour-led administration have beforehand accused Prime Minister Keir Starmer of not doing sufficient to repair issues corresponding to lackluster development, rising debt and shaky enterprise funding.
Crypto companies like Coinbase have traditionally had an axe to grind with varied Western governments, which they’ve accused of being gradual to embrace cryptocurrencies and to modernize insurance policies and regulation.
CNBC has contacted the U.Ok. authorities and Coinbase for additional remark.
A display exhibits the value of cryptocurrencies towards the Hong Kong greenback at a cryptocurrency alternate in Hong Kong, China, on Monday, July 14, 2025.
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The federal government’s critics have been fast to leap on the advert over the weekend, with Nigel Farage, head of the Reform UK occasion, commenting on X that “Even Coinbase says Britain is damaged.”
Conservative and former U.Ok. Chancellor George Osborne, who’s on the advisory council of Coinbase, warned in an opinion piece within the Monetary Instances on Monday that “Britain missed the primary crypto wave. We will’t miss the second.”
There are conflicting opinions over the broader financial outlook for the U.Ok. — the annual fee of home inflation rose to three.6% in June, however is predicted to reasonable over the course of the yr, in line with the Financial institution of England, which is seen slicing rates of interest from 4.25% to 4% at its subsequent assembly in August.
The U.Ok. is predicted to develop 1.3% in 2025 earlier than slowing to 1% in 2026, in line with the OECD, though a commerce deal and a baseline 10% export tariff with the U.S. has soothed fears over an additional hit to the financial system.
Focused advert?
Coinbase CEO Brian Armstrong famous on X on Monday that the corporate’s advert had “sparked fairly a response” however claimed that the video was not focusing on the Labour-led authorities, particularly.
“Needing to replace the system and enhance society is just not a political assertion on both occasion within the UK (some have tried to show it into this). And it is not particular to the U.Ok. (we ran advertisements with comparable themes within the U.S.),” he stated, including that it was “an announcement about how the standard monetary system is just not working for many individuals and the way crypto represents a manner to enhance that.”
He additionally claimed that the agency’s earlier advert, posted on YouTube final Thursday, had “obtained banned within the UK by the TV networks.” CNBC was unable to confirm this.
Coinbase has had a earlier run-in with the U.Ok.’s Promoting Requirements Company, nonetheless, with a 2021 advert deemed to be deceptive for shoppers and for failing to adequately spotlight the dangers related to such investments.
Armstrong on Monday stated that the corporate welcomed “the assaults and every other makes an attempt to censor this message, because it simply helps it unfold.”
Again in April, Coinbase’s U.Ok. boss Keith Grose advised CNBC that Britain wanted “sensible” regulation or risked dropping floor to rival fintech and crypto hubs within the U.S. and Asia.
He and different crypto heads have argued that the nationwide regulator takes too strict of an strategy to registering new companies, and that pension funds managing trillions of kilos are too risk-averse, regardless of Britain beforehand promising to be a bastion of innovation within the trade.
Coinbase shares fell final Thursday after the corporate’s second-quarter income got here in shy of analysts’ estimates. Positive factors within the cryptocurrency alternate’s subscription income did not offset weaker buying and selling volumes throughout the quarter, the earnings confirmed.
Within the quarter ended June 30, Coinbase’s web revenue rose to $1.43 billion, or $5.14 per share, from $36.13 million, or 14 cents per share, a yr in the past.
— CNBC’s Tanaya Macheel and Ryan Browne contributed reporting to this story.
