TL;DR:
boAt entered theUAE market in July 2025 as India’s high audio wearables model and the world’s No. 3 per IDC rankings.- The model is providing its full vary, together with earbuds, headphones, audio system, and smartwatches by way of on-line platforms and choose retail shops.
- Co-founder and CMO
Aman Gupta has positioned the UAE launch as a part of a broaderGCC enlargement , emphasizing localised storytelling, digital-first engagement, and community-driven campaigns. - boAt now manufactures round 70% of its merchandise in India, scaling manufacturing whereas balancing high quality and native sourcing.
In July 2025, boAt formally entered the UAE market, a milestone for a model that wants no introduction again dwelling in India. boAt is recognised as India’s No. 1 and the world’s No. 3 audio wearables model (per IDC information) and is providing its line-up together with true wi-fi earbuds, headphones, transportable audio system, and smartwatches throughout on-line and offline gross sales channels. The debut marks its first step into the Center East market with a full multi-channel technique and tailor-made messaging to attraction to UAE audiences.
Who Is Aman Gupta And Why It Issues
Aman Gupta is the Co-founder and Chief Advertising and marketing Officer of boAt Way of life and a founding judge-investor on Shark Tank India. With prior careers at Citi, KPMG, and Harman, he launched boAt in 2014 with enterprise associate Sameer Mehta. The model grew quickly to steer the Indian audio and wearables house, surpassing each native and world competitors. boAt now information annual income of roughly ₹3,000 crore (USD 360M) and is among the many high 5 wearable manufacturers worldwide. At occasions like Fortune India’s TheNext500, Gupta emphasised that boAt’s worldwide enlargement, starting with markets just like the UAE and Bangladesh would ramp up from fiscal 12 months 2025 onward. His technique entails managed, brand-aligned progress reasonably than speedy world scale-up.
Entry Technique & Native Engagement
boAt’s UAE entry rests on three pillars:
- Product vary: Providing its full catalog, together with audio wearables and smartwatches, with aggressive pricing and options tuned for Gen Z and millennial customers.
- Retail technique: Launching by way of omnichannel, official on-line presence and partnerships with offline shops.
- Model positioning: A daring “Don’t Be a Fanboy” launch marketing campaign conceptualised by Moonshot UAE tapped into boAt’s playful but disruptive spirit. In response to Sameer Mehta (CEO, co-founder), the UAE, with its tech-savvy youth, excessive digital exercise, and deep Indian diaspora, is a perfect marketplace for boAt’s enlargement.
As per Gulf Enterprise, Gupta added:“boAt is constructed round neighborhood, tradition, and design… we see a niche between ultra-premium world gamers and low-cost generic merchandise. That’s the place boAt suits.”He emphasised that native influencer collaborations and storytelling would drive consciousness and affinity.
Make in India: From Import to Native Manufacturing
Aman Gupta has usually spoken about boAt’s shift from being a completely imported model to steadily growing native manufacturing. In 2023, he introduced that 70% of boAt merchandise are actually manufactured in India, in comparison with almost zero pre-COVID. In 2022, boAt grew to become the primary Indian wearable model to supply over one crore (10 million) gadgets in a 12 months. A three way partnership with Dixon Applied sciences and a 2.5 lakh sq ft facility in Noida assist these efforts.
Why the UAE Launch Is Well timed in July 2025
As of late July 2025, boAt’s UAE debut holds broader significance:
- Regional enlargement: With GCC inflation stabilising and client tech demand rising, boAt is executing Aman Gupta’s FY25+ world blueprint. Markets like Saudi Arabia, Qatar, and Oman are logical subsequent steps.
- Way of life tech demand: UAE’s excessive earnings ranges and urge for food for health, gaming, creator tradition, and digital music align properly with boAt’s youth-focused product providing.
- Model authenticity: boAt’s price-to-performance positioning resonates amongst customers searching for an alternative choice to premium world manufacturers with out compromising on type and performance.
- Advertising and marketing resonance: The launch marketing campaign’s tone and storytelling type point out boAt’s intention to root itself in native cultural developments whereas capitalising on the Indian diaspora’s affect.
boAt’s official launch within the UAE in July 2025 marks greater than a geographic enlargement. It displays a strategic second the place India’s high audio wearables model goals to copy its home success on world turf, by way of good product curation, manufacturing localization, community-driven advertising and marketing, and measured scaling. With Aman Gupta on the inventive helm, boAt’s UAE debut presents a contemporary case examine in how evolving Indian tech manufacturers can now strategy world markets with readability, cultural nuance, and authenticity
