Jeremy Erlich, who left Spotify in February after serving as its International Head of Music, has launched an unbiased, full-service music firm known as ALTA Music Group with Korean pop star JENNIE as its first main signing.
The Los Angeles-based firm will function throughout recorded music, music publishing and artist administration providers.
ALTA Music has secured distribution by The Orchard, Sony Music‘s unbiased distribution arm, and struck a partnership with THEBLACKLABEL, the Seoul-based label based by producer Teddy Park, identified for his work with BLACKPINK and different Okay-pop acts.
BLACKPINK’s JENNIE, who launched her debut album, RUBY, in March, joins ALTA’s expertise administration roster alongside her current partnership with OddAtelier.
Notably in January final yr, BLACKPINK members together with JENNIE ended their solo contracts with YG Leisure.
Along with JENNIE, ALTA additionally signed Cat Matthews, New York group WHATMORE, and rapper Bodhi Bleu for its recorded music and publishing divisions.
Erlich based ALTA after spending virtually six years at Spotify. There, he helped the platform practically triple in measurement from 230 million month-to-month lively customers (MAUs) to over 670 million MAus and 275 million subscribers. Earlier than becoming a member of Spotify in 2019, he spent eight years between Common Music Group and Interscope Geffen A&M.
“All through my profession I’ve targeted on one of the best ways to service artists all over the world that will create an atmosphere that units them up for long-term, world success. With ALTA we’ve the chance to just do that.”
Jeremy Erlich, ALTA Music
Brad Navin, CEO of The Orchard, mentioned: “Jeremy’s choice to launch ALTA Music Group is a testomony to his entrepreneurial spirit, deep understanding of the worldwide music panorama, and dedication to artist growth.”
“His artist-first philosophy aligns with The Orchard’s mission to empower creators. We’re proud to associate with ALTA, leveraging our world distribution community and complete suite of providers to assist their roster attain worldwide audiences and open new avenues for fulfillment.”
Erlich added: “All through my profession I’ve targeted on one of the best ways to service artists all over the world that will create an atmosphere that units them up for long-term, world success. With ALTA we’ve the chance to just do that – a greatest in school group targeted solely on supporting our artists and the music they create. Every little thing else doesn’t matter. I’m grateful to the artists and executives who’ve already put their belief in me and our firm.”
“Jeremy’s choice to launch ALTA Music Group is a testomony to his entrepreneurial spirit, deep understanding of the worldwide music panorama, and dedication to artist growth.”
Brad Navin, The Orchard
ALTA’s management group contains Nima Khalilian, who beforehand led worldwide operations at music distribution and funds platform, Stem. Khalilian additionally served as senior director of worldwide advertising at Interscope Data, working with artists together with Gracie Abrams, Karol G, in addition to Interscope Capitol Label Group’s Yo Gotti, GloRilla and Moneybagg Yo, amongst others.
Khalilian mentioned: “ALTA is about placing artists first and serving to them navigate an ever-evolving trade with a transparent technique. I’m honored to work alongside Jeremy to construct an organization that prioritizes our artist’s creativity and world impression. We need to be the very best companions for artists to ensure that them to construct an enduring legacy.”
Becoming a member of Erlich and Khalilian are Parker Ulry, Drake Hofer, Elise Eriksen, Gillian Taugher and Michael Seltzer.
Ulry held roles at Interscope Data and led digital advertising for artists together with DaBaby, Summer season Walker, blackbear, ScHoolboy Q, and Eminem, amongst others, at Warner Data.
Seltzer, in the meantime, beforehand served as EVP of Enterprise & Authorized Affairs and Head of Business Transactions, UMG, main groups that facilitated the corporate’s agreements together with recording contracts, label ventures, label distribution, merchandise, distributors, trademark entities, model companions, movie/TV/theatrical productions, fairness and asset acquisitions, and extra.
Music Enterprise Worldwide
