Consider has expanded its MENA-based Artist Companies division by way of offers with three celebrity artists from the area.
The corporate has signed Arabic-language pop star Nancy Ajram (from Lebanon), together with Lebanese celebrity Ragheb Alama and Egyptian celebrity Angham.
In response to Consider, the three “strategic offers” kind the “cornerstone” of its roster and “evolution” within the MENA area.
Consider mentioned on Wednesday (July 16) that following the announcement of its revamped MENA management workforce in 2024, its Artist Companies division (led by Celine Hitti) has been increasing with a concentrate on each Egypt and Lebanon.
Broadly referred to as the “Queen of Arab Pop,” Consider mentioned that Nancy Ajram has “outlined Arabic pop music over the previous 20 years” together with her 10 studio albums, together with Nancy 8 (2014), Nancy 9 (2017) and Nancy 10 (2021).
Ajram has had a long-standing relationship with Consider, working with Consider Artist and Label Options (LAS) for digital distribution and advertising companies for greater than 14 years.
Consider mentioned that by signing a cope with its Artist Companies division within the area, Ajram will now “[gain] entry to a premium partnership that mixes expertise, information and advertising experience by groups at each a neighborhood and worldwide degree, working in sync together with her veteran workforce to ship world-class service”.
Ajram’s new album Nancy 11 was launched in the present day (July 17). The corporate mentioned in a press launch asserting the deal that Ajram “is one among three key figures in Consider’s technique to develop its presence throughout MENA by premium long-term collaborations”.
Consider’s different two signings as a part of this regional enlargement embrace Ragheb Alama (from Lebanon) and Angham from Egypt.
Described as “a pioneer of recent Arabic pop” and a family identify within the Center East, Alama transitions from Consider’s Label and Artist Options unit – into Artist Companies forward of his upcoming studio album.
In response to the corporate, “this deal additional solidifies Consider’s management in Arabic music and underscores its concentrate on high-impact partnerships”.
In the meantime, referred to as the “Sound of Egypt,” Angham is described as “probably the most revered figures in Egyptian pop”, with a profession spanning greater than three many years.
Since 2021, she has been self-producing music below her label Soot Masr in collaboration with Consider Label and Artist Options, scoring 10 “main hits” within the area.
Angham launched her “comeback album” Teegy Nsib by way of an Artist Companies cope with Consider in July 2024. It made it into the Prime 10 Arabic Albums in 2024 on MENA-focused music streaming service Anghami – the place Angham additionally ranked as one of many high 10 Egyptian artists of the 12 months.
“The signing of those three key figures, marks a defining milestone in Consider’s journey throughout the MENA area.”
Viktoria Siniavskaia, Consider
Viktoria Siniavskaia, Regional Managing Director & President – Meta – East & Southern Europe, mentioned: “The signing of those three key figures, marks a defining milestone in Consider’s journey throughout the MENA area.
“It displays the accelerating development of our Artist Companies division in Egypt, Lebanon, and past. With a renewed management workforce and a long-term imaginative and prescient rooted in native expertise growth, this can be a new chapter for Consider within the area.”
“We’re extremely proud to be persevering with our work with iconic artists like Angham, Ragheb Alama & Nancy Ajram, three of the defining voices of Arabic pop.”
Dolly Makhoul, Consider
Regional Managing Director for MENA, Dolly Makhoul, added: “We’re extremely proud to be persevering with our work with iconic artists like Angham, Ragheb Alama & Nancy Ajram, three of the defining voices of Arabic pop.
“The long-term relationships we’ve constructed and the arrogance they’ve proven in us with these new offers highlights our dedication to growing artists and persevering with to develop their success.”Music Enterprise Worldwide
