TikTok customers within the Center East and North Africa can now save tracks from TikTok straight to their music libraries on streaming service Anghami.
The platform has grow to be the most recent to enroll to TikTok’s ‘Add to Music App’ characteristic, which lets TikTok customers save the songs they uncover on the social app on to their most well-liked music streaming service.
The ‘Add to Music App’ characteristic is rolling out now for customers throughout the MENA area, together with the UAE, Saudi Arabia, Egypt, and different markets.
In accordance with TikTok, since its world rollout in 2024, the ‘Add to Music App’ has generated over 1 billion observe saves and what the app claims to be “many billions extra streams” on music streaming companies.
The partnership with Anghami follows the addition of SoundCloud to ”Add to Music App’ in Might.
The characteristic began with Amazon Music, Apple Music, and Spotify integration within the US and UK earlier than increasing to most international locations the place TikTok is obtainable.
Since then, streaming companies Deezer, Melon, and TIDAL have additionally built-in with the service.
‘Add to Music App’ seems as an ‘Add Music’ button subsequent to a observe identify on the backside of a TikTok video within the For You feed.
The primary time a person faucets the Add Music button, they’ll choose Anghami as their default platform, the place the observe can be added to the person’s ‘Likes’. This choice will be modified anytime by way of Settings and Privateness on TikTok.
Following the primary use of the ‘Add to Music App’ characteristic, Anghami will then grow to be the default music streaming service for future observe saves. Customers also can use the characteristic from an artist’s Music Web page.
Lindsey Zikry, TikTok’s World Product Partnerships Lead, mentioned: “TikTok is already often known as the worldwide residence of music discovery, and ‘Add to Music App’ takes it a step additional by letting listeners immediately save and stream the tracks they love.”
“We’re thrilled to be partnering with Anghami – a number one streaming service within the Center East and North Africa – as the most recent ‘Add to Music App’ associate.”
Lindsey Zikry, TikTok
Added Zikry: “We’re thrilled to be partnering with Anghami – a number one streaming service within the Center East and North Africa – as the most recent ‘Add to Music App’ associate.”
“This integration is a robust step in connecting music discovery and music streaming.”
Wael Hourani, Anghami
Wael Hourani, Product Director at Anghami, added: “This integration is a robust step in connecting music discovery and music streaming.
“Because the main platform for Arabic and worldwide music within the area, Anghami is proud to be partnering with TikTok to make it simpler than ever for customers to immediately discover, save and stream the songs they love.”
The press launch saying the Anghami partnership notes that the tie-up arrives “at a pivotal second” as Paris-headquartered music firm Imagine expands its Artist Companies division within the area.
Imagine has additionally signed Lebanese pop star Nancy Ajram, whose newest album Nancy 11 launched immediately (July 17), coincides with the rollout of TikTok’s newest characteristic within the MENA.
“We’re extremely proud and excited to collaborate with world music icon Nancy Ajram on the discharge of her newest album Nancy 11, which is out immediately,” mentioned Georges ‘Josh’ Rouhana, TikTok Music Partnerships Lead in MENA.
“Because of TikTok’s new ‘Add to Music App’ characteristic we might help followers save their new favorite Nancy Ajram tracks on to their Anghami Library, making streaming her music simpler than ever.”Music Enterprise Worldwide
