Sony Music Publishing (SMP) has promoted Sarah ‘Pixie’ Pickering to Vice President, Artistic & Author Companies, Co-Head of Sync.
Primarily based in London, Pickering will proceed to report back to SMP’s Co-Managing Director UK Tim Main and President & Co-Managing Director UK, SVP Worldwide David Ventura.
In accordance with the corporate, Pickering has performed “an integral position within the rising sync success of SMP UK’s roster, co-leading an distinctive group and establishing robust relationships with sync shoppers and songwriters alike.”
Pickering first joined EMI Manufacturing Music in 2009 as a music guide. In 2012, following the corporate’s merger with EMI, she relocated to London to handle the manufacturing music gross sales group.
She later transitioned into business sync at Sony Music Publishing (then Sony/ATV), and in 2020, she was elevated to Vice President, Artistic, taking up a management position co-heading the UK sync group alongside Chris Jones, Vice President, Licensing.
In her new place, Pickering will proceed to co-lead Sony Music Publishing UK’s Sync division, “implementing inventive methods to develop alternatives for SMP’s UK and international roster throughout all media.”
She may even tackle new duties to “advance inventive exercise for SMP songwriters and catalogs throughout the Sony ecosystem, working in shut collaboration with Sony’s sister corporations to gasoline synergies.”
Pickering commented on her new position: “I’m delighted to work even nearer with our unbelievable roster of songwriters, creating new alternatives past the normal sync mannequin.
“The One Sony initiative is one thing that I’ve felt obsessed with for a very long time and am thrilled to have the ability to work in direction of new and thrilling revolutionary ventures on this house.”
“I’m delighted to work even nearer with our unbelievable roster of songwriters, creating new alternatives past the normal sync mannequin.”
pixie pickering, sony music publishing
Tim Main, Co-Managing Director, Sony Music Publishing UK, stated: “We’re very excited to advertise Pixie into a task that places her even nearer to our songwriters and much more on the centre of our mission to create alternatives for them, each inside and outdoors of the Sony ecosystem.
“We’re very excited to advertise Pixie into a task that places her even nearer to our songwriters and much more on the centre of our mission to create alternatives for them, each inside and outdoors of the Sony ecosystem.”
tim main, sony music publishing
“I couldn’t consider anybody extra excellent to take this to a different degree. We all know that Pixie will convey her trademark vitality, positivity and aptitude to this problem and have little question that she is going to proceed to shine on this position.”
President & Co-Managing Director UK, SVP Worldwide, Sony Music Publishing, David Ventura added: “One Sony initiatives are central to our ethos, being the one music firm on the earth with such a large scope of exercise throughout films, gaming, {hardware} and, in fact, music.
“The creation of this expanded position represents a pivotal time for SMP, and is a pure development for Pixie, who has co-run the UK sync group constantly with excellence.
“The creation of this expanded position represents a pivotal time for SMP, and is a pure development for Pixie, who has co-run the UK sync group constantly with excellence.”
David Ventura, Sony Music Publishing
“With new initiatives rising exponentially throughout the enterprise, Pixie’s expanded focus presents a terrific alternative for our songwriters.”
The ‘One Sony‘ initiative is the concept Sony Music Group — not like its key opponents Common Music Group and Warner Music Group, who’re each standalone corporations — advantages from being a part of the broader Sony ecosystem by forging partnerships with different Sony-owned media divisions, reminiscent of Sony Footage and Sony Sport & Community Companies.
An instance of this might embody Sony Leisure Expertise Ventures India, a three way partnership between Sony Music and Sony Footage targeted on “ventures for media expertise in India.”
Different cross-collaborative tasks embody the Sony Company of America subsidiary Sony Immersive Music Studios, launched in January 2021.Music Enterprise Worldwide
