Talking about evolving purchaser preferences, Sardana famous that right now’s prosperous traders are drawn to branded residences that provide world design requirements, eco-friendly options like photo voltaic rooftops and water-positive techniques, and hospitality-inspired providers.
Past location and measurement, fashionable homebuyers are prioritising areas that ship a premium residing expertise whereas guaranteeing long-term worth appreciation and environmental duty. Edited Excerpts –
Q) How do you outline ‘premium residing’ within the context of actual property right now? Is it extra about expertise, worth, or nonetheless pushed by measurement, location, and supplies?
A) In the present day, premium residing transcends conventional metrics like worth, sq. footage, or perhaps a prestigious pin code. It’s outlined by curated experiences — from personalised interiors and sensible house applied sciences to wellness-focused environments and an innate sense of exclusivity.
More and more, homebuyers are gravitating towards areas that resonate emotionally and elevate each day life. Branded residences are gaining traction by delivering constant high quality, world aesthetics and hospitality-inspired providers. Premium right now is not only what you personal, however the way it makes you’re feeling.
Q) The RBI has maintained a constant stance on the repo fee, with current cuts within the final three phrases. How has this impacted purchaser sentiment and exercise within the residential section?
A) The residential market has responded positively. Decrease EMIs have made homeownership extra accessible, particularly for first-time consumers. With borrowing changing into extra inexpensive, there’s renewed power out there — extra website visits, faster conversions, and stronger purchaser confidence.
Builders too are seeing sooner decision-making cycles and elevated traction throughout product segments.
Q) Do you count on the present rate of interest setting to speed up home-buying selections within the coming quarters?
A) Completely. With the repo fee at 5.5%, there’s a rising sense of urgency amongst consumers to lock in beneficial charges. We’re witnessing elevated exercise, not simply from new consumers but additionally from these upgrading to better-located, amenity-rich residences.The shift in the direction of thoughtfully designed, wellness-oriented properties — notably in branded and gated communities — is changing into extra pronounced.
Q) What are the important thing funding tendencies you’re seeing amongst HNIs and NRIs within the Indian actual property area right now?
A) HNIs and NRIs are more and more prioritising branded residences and quality-driven developments that align with world benchmarks. They’re drawn to properties that provide sustainability options like photo voltaic rooftops and water-positive techniques, together with hotel-style providers, concierge and asset administration.
Branded developments, with their sturdy design language and service-led residing, supply each way of life worth and long-term safety, making them extremely enticing, particularly in city hubs like Gurugram, Mumbai and Bengaluru.
Q) How has the typical unit measurement advanced throughout metros and tier-2 cities over the previous 12 months?
A) There’s been a definitive transfer towards bigger properties. In metros, that is pushed by multifunctional residing — areas that enable for work-from-home, wellness zones and family-centric residing. In tier-2 cities, with higher land availability, builders are providing even bigger codecs.
Throughout the board, consumers are putting a premium on area, gentle and adaptableness — options that outline high quality residing right now.
Q) How has the concept of premium advanced for homebuyers post-pandemic?
A) Submit-pandemic, consumers are now not in search of only a roof over their heads. They need properties that nurture well-being and emotional connection. Ethereal layouts, entry to nature, and wellness facilities — similar to health pods, meditation corners, and biophilic design — have turn into non-negotiable.
There’s additionally a rising demand for safe, gated communities that foster a way of neighborhood. Branded residences ship these advanced expectations with precision, making them a pure selection for the post-COVID homebuyer.
Q) Are HNIs and UHNIs premium housing extra as a life-style improve or a long-term funding asset?
A) It’s each. For right now’s advanced purchaser, premium housing displays a refined way of life whereas additionally serving as a strategic funding. Branded residences supply the reassurance of high quality, location and repair continuity — components that guarantee long-term worth appreciation.
In rising corridors like Dwarka Expressway, such properties have gotten coveted for his or her twin promise of elevated residing and sound capital progress.
Q) How are actual property traders managing danger within the present market, particularly throughout residential and mixed-use portfolios?
A) Buyers have gotten way more data-driven and discerning. There’s an elevated concentrate on developer credibility, market fundamentals and micro-location potential. Many are diversifying into mixed-use codecs and branded residential tasks that provide asset administration assist andpredictablereturns.
Inexperienced scores, rental yield evaluation and digital instruments for forecasting are all a part of the toolkit. Total, there’s a powerful choice for safer, high-quality residential property backed by dependable builders.
Q) What methods do you suggest to homebuyers or traders seeking to diversify their actual property holdings whereas balancing yield and security?
A) Residential property stay the cornerstone of a sturdy actual property portfolio, particularly when backed by sturdy design, location and developer status. With rising curiosity in branded residences, traders are more and more viewing these properties as steady, appreciating property with world enchantment.
For these in search of yield flexibility, REITs are a wise method to achieve residential publicity with out the operational complexity.
The hot button is diversification throughout high-potential micro-markets and aligning investments with long-term tendencies like wellness, sustainability and experience-led residing.
(Disclaimer: Suggestions, ideas, views, and opinions given by specialists are their very own. These don’t signify the views of the Financial Instances)
