Apple might maintain the upcoming iPhone 17 launch occasion within the week starting September 8. If not on Monday, the corporate might go for September 9 (Tuesday) or 10 (Wednesday).
Apple usually unveils new iPhones within the second week of September.
iPhone 17 will launch at its common time
With WWDC25 behind it, Apple’s product and advertising workforce is now seemingly specializing in the iPhone 17’s launch. Rumors point out some main design adjustments, which, together with iOS 26‘s Liquid Glass redesign, might assist enhance gross sales this yr. Apple usually holds its iPhone launch occasion within the second week of September, on Tuesdays. Nonetheless, in recent times, it has even held occasions on Mondays.
Bloomberg‘s Mark Gurman, within the newest version of the Energy On e-newsletter, expects Apple to carry the iPhone 17 launch occasion within the week starting September 8.
“Previously, Apple has usually favored Tuesdays, however there have been some exceptions in recent times. So it could possibly be that Monday (the eighth), although I believe the ninth or tenth might be extra seemingly,” says Gurman.
For comparability, Apple held the iPhone 16 keynote on Monday, September 9, 2024. The yr earlier than, the corporate made an exception by holding the iPhone 15 launch occasion on Wednesday, September 12, 2023, to keep away from September 11. So, until one thing considerably adjustments within the subsequent few weeks, Apple ought to take the wraps off the iPhone 17 on September 8 or 9.
Apple can have a busy September
The telephones ought to then go up for pre-order on Friday, September 12. They’ll likely hit retail shops every week later, on September 19. In between, the corporate ought to push the secure iOS 26 and iPadOS 26 builds to the general public.
Moreover the design adjustments, Apple’s iPhone lineup ought to stand out this yr for the addition of the iPhone 17 Air. The corporate may unveil the Apple Watch Extremely 3, Apple Watch SE 3, and presumably the AirPods Professional 3 on the occasion.
