A metropolis of billion-dollar workplaces, luxurious condos, and cows consuming plastic on the sidewalks. Gurugram, as soon as branded the “Millennium Metropolis,” is now trending as Kudagram, a garbage-choked embarrassment fueled by civic apathy and public rage.
“Have you learnt of some other metropolis that homes among the world’s most interesting firms, however smells like a rubbish dump?” requested Mohit Hira, a branding govt in Gurgaon, on LinkedIn.
His publish lit up as photographs of trash-strewn roads, rotting waste, and scavenging cattle circulated on-line.
The outcry follows a report by ThePrint, which chronicled how posh sectors like 55 and DLF-3 at the moment are hemmed in by concrete rubble, plastic, and industrial particles. “The world is aware of town as Gurugram, however it’s really Kudagram,” resident Sweta Arora advised the outlet.
A viral tweet from French expat Mathilde R—“by no means seen a lot filth wherever else”—triggered the backlash. Former Jet Airways CEO Sanjiv Kapoor added gasoline with grim photographs. “Disgrace on you,” he wrote, tagging native officers.
The response: a photo-op cleanup by the Municipal Company of Gurugram (MCG), which many residents dismissed as beauty.
Regardless of allocating Rs 1,795 crore over 4 years and launching the SWEEP clean-up mission, Gurugram stays buried below 8 lakh metric tonnes of legacy waste. Unlawful dumps exceed 250. Waste segregation is below 15 %. And in lots of upscale areas, rubbish lies simply steps from gated luxurious.
Contractor mafias and systemic rot have turned Gurugram right into a waste warzone, claimed the report. Efforts to repair the disaster are both sabotaged or deserted. Even IAS officer Pradeep Dahiya, MCG’s new commissioner, blamed the current surge on diverted assets throughout an official occasion.
“The wealthy of Gurugram can’t ignore it anymore,” a senior govt advised the publication. “We depart in air-conditioned automobiles and are met with rubbish, cows, and chaos.”
On July 7, the MCG launched one other marketing campaign, #SwachhGurugram. However locals stay cynical. “Gurgaon might be cleaned solely on Twitter,” one resident wrote.
