Common Music Group has opened its second bodily retail location globally, launching the UMusic Store inside its UMusic Resort in Madrid.
The Madrid store joins Common Music’s current retail presence in Tokyo’s Harajuku district, the place the corporate operates a flagship retailer.
The 2-floor Madrid retailer will open on July 8 to coincide with town’s Mad Cool Pageant, with performances from UMG artists.
The event arrives practically three years after UMG opened the doorways to UMusic Resort Madrid in November 2022.
The primary ever UMG lodge, with 130 rooms and suites, is positioned contained in the historic Albéniz Theater constructing within the Spanish capital.
The brand new UMusic Store options high-fidelity audio programs, digital shows and curated merchandise together with vinyl data, attire and artist-specific merchandise from Common Music’s catalog.
It additionally homes a café nook providing refreshments, in addition to becoming rooms and modular shows to accommodate model collaborations.
A press launch from UMusic stated the Store would “mix the sale of unique merchandise with immersive music experiences for devoted music superfans”.
“At UMusic Inns, we’re all the time exploring new methods to convey followers nearer to the music and the artists they love, whereas delivering an distinctive leisure, retail and hospitality expertise.”
Jordi Solé, UMusic Inns
Common Music Japan opened the Harajuku retailer in October 2023 as an idea retail retailer and as a hub for “UMG artists and followers from all over the world to attach offline.” Spanning 4 flooring, the store options devoted fan experiences, product launches, and retail pop-up outlets.
UMG describes the Madrid store as “greater than a retail transfer – it’s a cultural assertion.”
“The UMusic Store is greater than a retailer; it’s an area for discovery, inspiration, and fan connection. We’re proud to convey this imaginative and prescient to life in Madrid, and it’s solely the start.”
Jordi Solé, UMusic Inns
Jordi Solé, President, UMusic Inns, stated: “At UMusic Inns, we’re all the time exploring new methods to convey followers nearer to the music and the artists they love, whereas delivering an distinctive leisure, retail and hospitality expertise.”
“The UMusic Store is greater than a retailer; it’s an area for discovery, inspiration, and fan connection. We’re proud to convey this imaginative and prescient to life in Madrid, and it’s solely the start.”
Common’s rising presence in direct-to-fan retail tallies with the corporate’s ongoing technique surrounding ‘superfans’.
In January, Sir Lucian Grainge, CEO & Chairman of UMG, wrote: “This yr will see us increasing our product choices to followers, as we proceed to redefine the ‘merch’ class and create superfan collectibles and experiences.
“A few of this can be completed by our present companions and a few by our personal D2C channels, which we’ll proceed scaling to fulfill the huge urge for food of followers.”
In the meantime, Common Music Group has outlined enlargement plans for extra UMusic Inns throughout Europe, the US and Latin America.
Initially, UMG introduced in 2020 that Atlanta, Georgia; Biloxi, Mississippi; and Orlando, Florida would home the primary three areas by a beforehand introduced three way partnership with leisure funding group Dakia U-Ventures. Madrid in the end grew to become the debut property as an alternative.
UMG launched the UMusic Inns model in October 2020, at a time when the lodge trade and the entire hospitality sector was nonetheless reeling from the COVID-19 pandemic.Music Enterprise Worldwide
