The modifications apparently boil all the way down to a brand new coloration scheme and transferring a dot within the web site’s brand
The UK authorities has come underneath fireplace for a pricey makeover of its web site, which reportedly price some £532,000 (greater than $700,000) for apparently minor graphic design modifications.
The work on the web site, carried out by international advert company M&C Saatchi, resulted within the black header of the web site turning blue. The emblem obtained minor modifications as properly, with the dot within the ‘gov.uk’ transferring up and turning turquoise.
The price of the seemingly minor tweaks has been harshly criticized by varied events, who accuse the federal government of grossly mishandling taxpayer cash and never following its personal proclaimed coverage to avoid wasting extra.
Zia Yusuf, head of Reform UK’s newly fashioned effectivity physique, as an example, branded the makeover a “joke.”
“The disrespect for taxpayers’ cash continues to be astounding. Spending greater than £500,000 on altering a brand on a authorities web site is a joke on the taxpayer’s expense, fairly actually,” he mentioned, claiming that the questionable work on the web site “is simply the form of factor we’ve got been uncovering in county halls each day.”
The federal government, nonetheless, has defended the modifications, insisting they have been solely part of a broader effort to “model refresh” web sites of assorted establishments. It additionally appeared to level fingers at its predecessors, stating that the profitable contract was permitted earlier than the Labour Social gathering got here to energy.
“This was dedicated to by the earlier authorities, with two of the three contracts signed and delivered by July 2024,” a authorities spokesman mentioned in an announcement to British media.
“The brand new authorities then selected to show the rebranding and analysis work into consumer-friendly digital merchandise, together with our upcoming gov.uk App, gov.uk Chat and extra,” he added with out offering any additional element.
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