Hollywood expertise big Wasserman has promoted Shelley Pisarra to the position of Chief Insights and Innovation Officer.
Pisarra beforehand served as Government Vice President, International Insights.
The exec will report back to Wasserman’s Chief Working Officer, Darrell Coetzee.
A 2020 Sports activities Enterprise Journal ‘Sport Changer’ honoree, Pisarra co-founded the Girls in Sports activities and Occasions (WISE) Multiplier Summit in 2022, and has partnered on programming with the MIT Sloan Sports activities and Analytics Convention since 2016.
In her new position, Pisarra will “develop methods and platforms that can speed up progress throughout the sports activities, music and leisure panorama,” in keeping with Wasserman.
Particular initiatives Pisarra will work on embody the “continued growth of Wasserman’s product and innovation work”.
Pisarra will even work on “growing proprietary business capabilities that unlock income alternatives for op expertise, manufacturers, and rights holders”.
Commenting on her new position, Pisarra, stated: “I’m thrilled to step into this position, as Wasserman continues to display our dedication to placing insights to work to finest serve our purchasers, whereas anticipating what’s subsequent for the fan on the intersection of sports activities, music, and leisure.”
“I’m thrilled to step into this position, as Wasserman continues to display our dedication to placing insights to work to finest serve our purchasers.”
Shelley pisarra
Information of Pisarra’s promotion comes throughout a busy interval of growth for Wasserman Music and the broader Wasserman group, after the corporate appointed Steve Murray as its new Government Vice President of Mergers & Acquisitions and Technique in July 2024.
Notably, Murray performed a key position in Windfall’s strategic funding in Wasserman again in November 2022, which the corporate stated fueled its growth efforts.
There have additionally been a number of music-related hires at Wasserman this yr. Final month, Wasserman Music made two new hires to bolster its New York-based Hip-Hop/R&B division. Jazmyn Griffin joined as a New York-based Director on the International Festivals staff.
Tessie Lammle additionally joined the corporate as a Los Angeles-based Director and agent targeted on hip-hop and R&B artists.
In the meantime, again in January 2025, Wasserman Music appointed three executives from rival William Morris Endeavour (WME) to its management staff.Music Enterprise Worldwide
