Fazer Group has introduced an €11m ($12.5m) funding to broaden its rye bread manufacturing capability at its native facility in Lahti.
In a press release, Fazer mentioned the transfer is in keeping with the nation’s 2024 diet suggestions, which encourage Finns to extend their consumption of entire grains.
The meals producer added that it’s “responding to this want” by introducing a brand new rye bread line at its Lahti manufacturing facility. The corporate additionally operates bakeries in Vantaa and Lappeenranta.
Marko Bergholm, managing director of Fazer Bakery Finland, mentioned: “We wish to broaden our providing with engaging and wholesome rye merchandise and enhance home bread manufacturing. In Finland, we bake from 100% home grain.”
Fazer’s bakery division produces a variety of baked items, together with wheat-based toast, speciality portion breads, burger buns, polar breads, bread snacks, and muffins.
The brand new manufacturing line, operational since April, can produce as much as 25,000 of the native Reissumies number of rye bread per hour.
Fazer mentioned it plans to lift its wholegrain bread share in Finland from 57% to 65% by 2030.
“It will be important for us to advertise a wholesome way of life and encourage Finns to observe the brand new diet suggestions by making tasty breads with entire grain in an effort to assist assembly the 90-gram suggestion,” Bergholm added.
Fazer Bakery Finland employs about 1,600 employees, with 450 stationed on the Lahti website, which, following the funding, the corporate claims will place it because the “world’s largest rye bakery”.
In 2024, Fazer recorded internet gross sales of €1.18bn. After adjusting for forex fluctuations, internet gross sales grew by 1%, whereas comparable internet gross sales, excluding the dairy division, rose by 3%.
Comparable EBITDA additionally elevated by 3%, reaching €141.4m, and the comparable working consequence surged by 14%, amounting to €75.9m.
Group internet gross sales rounded to a revenue of €34.7m from a €86.5m loss a yr earlier.
Bakery is Fazer’s second-largest division behind confectionery when it comes to gross sales.
Nonetheless, bakery gross sales dropped 2% final yr to €452.4m.
“Fazer invests in bakery plant in manufacturing capability transfer” was initially created and revealed by Simply Meals, a GlobalData owned model.
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