Xiaomi has retaken the digital crown within the world wearable band market, surpassing Apple to change into the highest vendor in Q1 2025, in response to new knowledge from Canalys.
The analysis agency says Xiaomi pulled it with a extra mature ecosystem technique than the one it had again in mid-2021 (the final time it led the pack), whereas Apple’s wearable technique has grown stale.
In accordance with the Q1 2025 report, the wearable band market confirmed indicators of robust restoration. Shipments rose 13% year-over-year to 46.6 million models, pushed largely by demand for fundamental wearables, that are extra interesting to rising markets. And that’s the place Xiaomi actually pulled forward.
As Canalys analyst Jack Leathem mentioned:
Xiaomi has upgraded its Mi Band and Redmi Watch collection with refreshed designs and superior knowledge capabilities, bringing complete options down the worth segments, boosting its worth proposition. Its progress has additionally been supported by efficient multi-category coordination and aggressive pricing, significantly in rising economies. (…) Samsung has additionally elevated its concentrate on its fundamental bands to develop its presence in rising economies.
Xiaomi shipped 8.7 million models this previous quarter, up 44% from a yr in the past. The Redmi Band 5 performed a key position, however Canalys says Xiaomi’s broader momentum comes from its HyperOS push, connecting telephones, wearables, and residential gear.
The Apple Watch, in the meantime, had a comparatively quiet quarter. Shipments rose 5% to 7.6 million models, inching to 16% whole unit share in opposition to Xiaomi’s 19%. These numbers echo a current Counterpoint report, which highlighted the Apple Watch’s ongoing two-year world decline in 2024.
The report reads:
With 2025 marking the Apple Watch’s tenth anniversary, Apple is predicted to regain momentum within the second half of the yr with a giant portfolio replace, leaning on its mature and tightly built-in health-focused ecosystem.
As for the remainder of the market, Huawei held onto third place with 7.1 million models, due to robust efficiency from its GT and Match traces and the rising world footprint of the Huawei Well being app.
Samsung, in fourth, noticed the most important leap among the many high distributors, a whopping 74%, to 4.9 million models. The Korean firm cut up its focus between fundamental bands for rising markets, and higher-end smartwatches elsewhere. Garmin rounded out the highest 5 with 1.8 million models and a ten% year-over-year improve.
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