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Deirdre O’Brien amongst 100 Most Highly effective Ladies in Enterprise


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At this time, Fortune revealed its 2025 listing of the Most Highly effective Ladies in Enterprise, and Apple’s SVP of Retail + Folks, Deirdre O’Brien, has as soon as once more secured her spot.

That is O’Brien’s seventh consecutive look on the listing, which options “solely 20 Fortune 500 CEOs” out of the greater than 50 girls who lead Fortune 500 firms. In keeping with Fortune, this highlights “simply how aggressive it has develop into.”

O’Brien ranks 67th on this 12 months’s listing. Right here’s what Fortune needed to say:

An Apple veteran of over 35 years, Deirdre O’Brien manages the tech large’s retail groups as senior vice chairman, main the way in which on its world retail enlargement, together with in rising markets. She oversees a various vary of features, from coaching and improvement at Apple College to variety and inclusion, compensation, advantages, and extra. In March, O’Brien added Apple’s high folks supervisor spot to her retail duties, returning to a task she’d held from 2017 to 2023. She holds a bachelor’s diploma from Michigan State College and an MBA from San Jose State College.

Over the previous 12 months, O’Brien has overseen retailer openings within the U.S., China, Spain, and Sweden, in addition to the launch of Apple’s first-ever retail location in Malaysia; additional openings in India, the U.S., Japan, and the UAE are slated for later in 2025.

As Fortune notes, O’Brien’s path has been fairly eventful. After taking on the function beforehand held by Angela Ahrendts, she inherited the duty of reinvigorating iPhone gross sales via Apple’s world retail presence, whereas additionally navigating shifting labor dynamics, together with elevated unionization efforts at retail shops and the long-term office modifications introduced on by the pandemic.

Extra not too long ago, after a quick interval through which Apple appointed its first Chief Folks Officer, Carol Floor, O’Brien resumed management of the Folks group following Floor’s departure in late 2024.

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