Picture: D. Griffin Jones/Cult of Mac
The iPhone 16e already appears to be a winner for Apple. US gross sales knowledge analyzed by CIRP present the brand new finances iPhone accounting for 7% of gross sales in Q1 2025.
That is with the system solely launching on the finish of February. So, it spent only one month on sale throughout your entire quarter.
Sturdy begin for the iPhone 16e
At $599, the iPhone 16e prices significantly greater than the iPhone SE that it replaces. However for its worth, it packs plenty of punch, that includes an iPhone 14-like design, an A18 chip and lengthy battery life. It’s additionally the primary system to launch with Apple’s in-house C1 modem, which stands out for its effectivity.
Add within the financial circumstances, and it’s no shock that Apple noticed sturdy demand for the iPhone 16e within the US — it accounted for 7% of gross sales in Q1 2025 alone. That is notably increased than the demand for the iPhone SE from the identical quarter final 12 months.
CIRP‘s knowledge suggests your entire iPhone 16 lineup accounted for 74% of the whole iPhone gross sales within the US. However the iPhone 16e’s launch unintentionally harm one other system in Apple’s steady: the iPhone 16 Professional.
iPhone 16 Professional gross sales faltering?
The latter solely accounted for 17% of iPhone gross sales in the course of the quarter, down considerably from the iPhone 15 Professional’s 22% share in Q1 2024. Mixed, the iPhone 16 Professional lineup accounted for 38% of iPhone gross sales within the first quarter of 2025. Compared, the iPhone 15 Professional lineup made up 45% of gross sales in the identical quarter final 12 months.
The iPhone 16 outperformed its predecessor. It accounted for 20% of gross sales in the course of the interval, a 6% improve over the iPhone 15 from Q1 2024.
Whereas the iPhone 16e’s launch performed a significant position, the present financial local weather probably additionally contributed to the end result, main extra prospects to go for the cheaper iPhone than earlier than. Plus, the iPhone Professional collection doesn’t pack any compelling options to justify its increased price ticket.
