Singer-songwriter and report producer Jason Boyd, aka Poo Bear, has unveiled a content material monetization platform designed to present creators the power to monetize their content material with out counting on promoting income or huge follower counts.
The mobile-first app, referred to as TTIKR, permits musicians, filmmakers and multimedia artists to set their very own costs for content material and deal instantly with their followers.
Poo Bear has collaborated with artists together with Usher, Mariah Carey, and Chris Brown. His partnership with Justin Bieber produced 4 Billboard Scorching 100 chart-toppers, together with the remix of Luis Fonsi and Daddy Yankee‘s Despacito, which maintained the primary place for 16 weeks and offered over 13 million copies.
The producer partnered with entrepreneur Stephen Hughes and inventor Christian Hessler to develop TTIKR after witnessing monetization challenges amongst rising creators. Poo Bear’s crew cited business knowledge indicating that fewer than 5% of social media content material creators earn over GBP £50,000 ($66,300) yearly.
Poo Bear stated: “I used to be more and more aware of an awesome feeling from throughout the inventive group, notably from new artists, that they noticed no possibility however to resign themselves to the prevailing mannequin the place I really feel music is woefully undervalued.”
“I used to be more and more aware of an awesome feeling from throughout the inventive group, notably from new artists, that they noticed no possibility however to resign themselves to the prevailing mannequin the place I really feel music is woefully undervalued.”
Poo Bear, TTIKR
TTIKR permits creators to add movies to the app, set their desired worth factors and share instantly with followers. The platform implements encryption and entry authentication whereas blocking screenshots and downloads.
Shoppers pay for entry with a single faucet, with creators assured 50% of generated income. The enterprise mannequin deliberately avoids promoting and subscription necessities, permitting creators “who usually are not served by the prevailing methods to make an actual dwelling.”
Whereas designed primarily for unbiased creators, Hessler believes main labels, studios and established artists may probably undertake the platform.
“We not have to be held hostage by the algorithm. The artist is answerable for their worth level and that will likely be decided by their particular person circumstances with their followers completely satisfied to pay a payment for the content material they love,” Hessler stated.
“We’re right here for the unbiased sector however TTIKR may equally be embraced by main labels and studios or established stars.”
“We not have to be held hostage by the algorithm. The artist is answerable for their worth level and that will likely be decided by their particular person circumstances with their followers completely satisfied to pay a payment for the content material they love.”
Christian Hessler, TTIKR
Hughes added: “You don’t should be viral as TTIKR enables you to earn out of your artwork by yourself phrases, no intermediary, no piracy and no follower thresholds. It turns the creator financial system on its head, no extra gatekeepers, algorithms or advert dependence. Artists can now make actual cash from actual followers with only a telephone and a faucet.”
To bolster TTIKR’s crew, Hughes has assembled an government crew together with music business veteran Michael Garbutt and Peter Mott, former Director of Model Partnerships at iHeart Media Group in Los Angeles. His Mott Music Group has collaborated with Poo Bear on quite a few tasks and performed a key function in bringing the producer to TTIKR.
For Poo Bear, TTIKR marks his newest venture after coming into into a three way partnership with Def Jam in 2021 for his label Bearthday Music.
“You don’t should be viral as TTIKR enables you to earn out of your artwork by yourself phrases, no intermediary, no piracy and no follower thresholds.”
Stephen Hughes, TTIKR
The launch of TTIKR comes as firms search to draw extra customers and creators by providing monetization applications. Efficient April 29, Spotify prolonged entry to its accomplice monetization program for audio and video content material creators to 9 extra markets.
The Spotify Companion Program initially launched within the US, UK, Canada, and Australia in January, and is now additionally out there to eligible creators in France, Belgium, Luxembourg, Netherlands, Eire, New Zealand, Germany, Austria, and Switzerland.
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