Cannes’ Marché du Movie and the Client Expertise Affiliation are launching a brand new innovation award for filmmakers that shall be offered on the Client Electronics Present, the massive tech occasion held every January in Las Vegas.
The accolade will sit inside the CES Innovation Award program in a brand new class that shall be badged: ‘Filmmaking & Distribution –in partnership with Cannes Subsequent’.
Cannes Subsequent is the Marché du Movie’s personal lengthy working innovation strand. It types a part of the broader Cannes market and focuses on new tech and the way it impacts the leisure biz. This 12 months the Marché organizers have leaned much more closely into tech and with a brand new 1,000 meter-square house referred to as Village Innovation.
CES and the Marché stated the brand new award is for corporations, startups, entrepreneurs and filmmakers creating transformative tech in filmmaking, manufacturing, and distribution.
The organizers gave examples of eligible improvements, which included “superior options for movie producers, gross sales brokers, distributors, financiers, cutting-edge generative AI applied sciences for screenwriting, video manufacturing, voice synthesis and state-of-the-art pre- and post-production instruments in addition to subsequent era streaming and distribution platforms.”
Guillaume Esmiol, Government Director, Marché du Movie stated: “The worldwide repute of CES Innovation Awards makes it the proper platform to showcase new applied sciences that improve inventive expression and unlock new enterprise alternatives for the movie business.”
“This award showcases how creators in movie can use tech to unlock new worlds,” added Gary Shapiro, CTA CEO and Vice Chair. “We’re thrilled to associate with Cannes Subsequent and acknowledge the neighborhood of innovators who’re reworking the movie business as we all know it.”
