Down Proper Merchandise and Overcast Merch, two unbiased merch corporations, have accomplished a merger to type Armada, as they search to problem main labels’ merch operations in measurement and scope.
The brand new entity will function as a single firm with over 170 workers, over 250 shops, and operations spanning from its Boston headquarters to its to Lengthy Seashore manufacturing facility in California.
Down Proper Merchandise and Overcast Merch have collectively paid out greater than $30 million to shoppers since they began operations. Each corporations began with the hardcore, punk, and metallic music scenes earlier than increasing into broader leisure and client manufacturers.
Their mixed consumer roster contains musicians like Thrice, Tom Morello, and Owl Metropolis, together with Dying Row Information, plus non-music manufacturers similar to On a regular basis Astronaut and Grillo’s Pickles, in addition to creators similar to Matty Matheson.
They count on their merger to compete immediately with main file labels’ merchandising models. Armada will make use of Down Proper’s e-commerce and branding expertise with Overcast’s manufacturing experience.
“Armada could have larger skill to help extra inventive tasks in branding and merchandising at a time when merch and e-commerce have gotten important components of any public determine or performer’s enterprise.”
Andrew Doyle, Overcast Merch
Andrew Doyle, cofounder of Overcast, stated: “We see huge potential in our mixed forces and experience. We share frequent values and a historical past of constructing from the bottom up, and we complement one another completely.”
“Armada could have larger skill to help extra inventive tasks in branding and merchandising at a time when merch and e-commerce have gotten important components of any public determine or performer’s enterprise.”
Seamus Menihane, CEO and cofounder of Down Proper, added: “Inherently, music is a relationship-based enterprise. We knew about one another and realized we may do extra if we teamed up. As we mentioned a possible merger, we spent plenty of time speaking about learn how to collaborate, learn how to create an organization tradition, not simply enterprise construction.”
“The geographic unfold and connections, plus our strengths in bodily manufacturing and D2C commerce, means we’ll be capable to serve extra folks in additional methods collectively. It simply made sense.”
Seamus Menihane, Down Proper Merchandise
“The geographic unfold and connections, plus our strengths in bodily manufacturing and D2C commerce, means we’ll be capable to serve extra folks in additional methods collectively. It simply made sense.”
The merger comes because the merchandising market is projected to develop to $16.3 billion by 2030 from $14 billion in 2024, in keeping with a MIDiA Analysis report in October.
Nevertheless, MIDiA warned that because the market matures, annual income progress is predicted to fall to 1.6%.
In June, Common Music Group opened its second bodily retail location globally, launching the UMusic Store inside its UMusic Resort in Madrid.
The shop sells merch together with vinyl data, attire and artist-specific merchandise from Common Music’s catalog. UMG’s first bodily retailer opened in Japan in October 2023.
Music Enterprise Worldwide
