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Eleven Music, new AI rival to Suno, launches with Kobalt, Merlin offers


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AI audio firm ElevenLabs has launched Eleven Music – a platform that’s mentioned to generate “studio-grade music” from “pure language prompts” – after placing partnerships with unbiased music licensing group Merlin and writer Kobalt.

London and New York-based ElevenLabs introduced the launch on Tuesday (August 5), marking its enlargement past voice synthesis into full AI music era.

In keeping with a press launch, Eleven Music allows customers to create tracks throughout any style or fashion, with or with out vocals, in quite a few languages… inside minutes.

As such, Eleven Music enters the busy generative AI music house, competing with Suno and Udio.

In contrast to these two platforms, nevertheless, Eleven Music is already inking licensing agreements with main rightsholders. Mentioned rightsholders are satisfied their works are being duly protected… and compensated.

Its media launch as we speak (August 5) said: “Eleven Music was in-built partnership with artists, labels, and publishers, and consists of guardrails to guard rightsholders.”

Laurent Hubert, CEO of Kobalt, mentioned: “Our songwriters and purchasers entrust us to make sure that the AI revolution consists of each robust protections for his or her mental property rights for AI coaching, in addition to forward-looking and considerate alternatives to take part in AI income streams, topic to clear and honest guardrails.

“ElevenLabs has been a collaborative associate, dedicated to sourcing information immediately from rightsholders and defending them.”

With that in thoughts, it’s fascinating to scan Eleven Music’s phrases and circumstances for making tunes on its platform.

Beneath ‘Prohibited Inputs’, customers agree that they’re “expressly prohibited” from submitting any of the next prompts:

  •  Any artist’s (whether or not dwelling or deceased) actual title or stage title;
  • Any songwriter’s (whether or not dwelling or deceased) actual title or stage title;
  • Any music title;
  • Any album title;
  • Any music writer firm’s title;
  • Any music label’s title; or
  • A considerable or distinct portion of any music’s lyrics such {that a} affordable particular person would decide the immediate was supposed to reference a specific music.

As well as, the T’s and C’s prohibit deliberate infringement of rightsholders’ music rights – and deep-fakery:

  • Buyer shall not immediate or induce Music to generate Output that’s recognized or is fairly prone to infringe any third social gathering’s mental property or different protected rights.
  • Buyer should not deploy any Output that it knew or ought to have recognized would or is fairly prone to infringe a 3rd social gathering’s mental property or different protected rights.
  • Buyer shall not immediate Music to generate Output that replicates or mimics the voice, likeness, or identifiable traits of any recording artist in a way that’s prone to be discovered deceptive, complicated, or implies a misunderstanding of affiliation or endorsement.

ElevenLabs says its partnerships with Kobalt and Merlin will allow “premier artists and songwriters” represented by each organizations to take part in creating Eleven Music Professional, a subsequent mannequin deliberate for launch within the coming months.

Kobalt’s Hubert added, “ElevenLabs has been a collaborative associate, dedicated to sourcing information immediately from rightsholders and defending them.

“We’re enthusiastic about this partnership and seeing ElevenLabs turn into a pioneer in licensing premium music for its Music Professional providing. Kobalt seems to be ahead to working with our songwriters and companions who want to be a part of this chance with ElevenLabs.”

The launch represents a pure development for ElevenLabs, which was based in 2022 by CEO Mati Staniszewski and CTO Piotr Dąbkowski.

“ElevenLabs has been a collaborative associate, dedicated to sourcing information immediately from rightsholders and defending them.”

Laurent Hubert, Kobalt

So far, it’s been finest recognized for its AI voiceover and voice agent tech, which it claims is utilized by tens of millions of people and hundreds of companies, together with workers from over 72% of the Fortune 500.

“As an AI audio firm, increasing into music was a pure development, and we’re thrilled to introduce Eleven Music as we speak,” mentioned Staniszewski of as we speak’s announcement.

“We’ve heard huge demand from our enterprise companions and customers for a music mannequin like this and we took our time to ship one which we’re sure they’ll love.

“We’re proud to take action in collaboration with music business companions who acknowledge the huge advantages and potentialities of AI innovation in music.”

Jeremy Sirota, CEO of Merlin, added: “We’re excited to associate with ElevenLabs. Our partnership with ElevenLabs demonstrates that music rightsholders can negotiate considerate, forward-looking agreements with AI firms.

“Collectively, we’ve created accountable guardrails that showcase how AI firms and music rightsholders can collaborate.”

“We’re proud to [launch Eleven Music] in collaboration with music business companions who acknowledge the huge advantages and potentialities of AI innovation in music.”

Mati Staniszewski, ElevenLabs

ElevenLabs launched publicly in January 2023.

The corporate raised a $180 million Collection C funding spherical in January 2025, valuing it at $3.3 billion.

In December 2024, it introduced a partnership with BMG’s dad or mum firm Bertelsmann, which included plans so as to add AI-generated music options.

ElevenLabs has additionally just lately signed a coaching pact with SourceAudio, giving it entry to tens of millions of pre-cleared songs for AI coaching by means of SourceAudio’s dataset licensing program.

ElevenLabs’ proactive method to music licensing presently stands in distinction to rivals Suno and Udio, each of that are going through lawsuits from main report labels over alleged copyright infringement of their coaching information.

Whereas business rumors counsel some main music firms are in licensing discussions with Suno and/or Udio, no official agreements have been confirmed thus far.Music Enterprise Worldwide