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Paid subreddits plan on maintain as firm prioritizes search


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Reddit CEO Steve Huffman confirmed plans for paid subreddits earlier this 12 months however now says that the initiative has been de–prioritized.

Nonetheless, he says that the corporate nonetheless believes within the alternative, suggesting {that a} Reddit paywall of some sort can be launched at some stage …

Paid subreddits plan

Huffman first hinted on the plan final 12 months, however didn’t go into any particulars.

We’ll unlock the door for brand spanking new use instances, new forms of subreddits that may be constructed that will have unique content material or personal areas, issues of that nature.

This was extensively interpreted to imply that paid subreddits, and he explicitly confirmed that earlier this 12 months.

When requested if he may share details about the event of paid subreddits, Huffman stated that “It’s a piece in progress proper now, in order that one’s coming.” To a observe up query about new options coming to Reddit in 2025, Huffman stated “Paid subreddits? Sure,” confirming they’re on the listing.

Plans on maintain for now

As Engadget noticed, Huffman has now stated that the corporate doesn’t view the plan as a precedence, though it’s nonetheless seen as a future alternative.

To remain centered on what issues most, we’re shifting assets away from a number of areas, akin to work on the person economic system. This contains what some have known as paid subreddits. It’s nonetheless a possibility we imagine in, however proper now, we’re all-in on strengthening our core product, making Reddit the go-to place for search, and accelerating worldwide progress.

Reddit Solutions is a better precedence

Our sister web site 9to5Google not too long ago reported that the corporate sees Reddit Solutions as its core precedence for progress.

Each week, lots of of thousands and thousands of individuals come to Reddit in search of recommendation, and we’re turning extra of that intent into lively customers of Reddit’s native search. We’re seeing good traction right here as our core search product now has 70 million weekly customers and Reddit Solutions has grown to six million, up from 1 million final quarter. Subsequent, we’re increasing Reddit Solutions globally, integrating it extra deeply into the core search expertise, and making search a central characteristic throughout Reddit. We’re pairing these product updates with advertising and marketing initiatives to extend consciousness and adoption of Reddit Solutions worldwide.

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