Apple’s income from promoting iPhones makes up a whopping 43% of the worldwide smartphone complete, in line with a brand new report from a market analysis agency. That’s near triple the income the subsequent closest rival brings in from its Androids.
Apple rakes in such a excessive proportion of the whole by promoting high-end fashions, versus its rivals who get their income from primary smartphones.
iPhone Q2 2025 income versus Samsung
There are two methods to become profitable: promote a variety of low-cost merchandise, or promote fewer premium ones. Apple mastered the second technique, as demonstrated by a report revealed Monday.
Samsung led the world in handset unit shipments through the second quarter of 2025, in line with Counterpoint Analysis. The Korean firm had 20% of the market versus Apple’s 17%.
However Apple took residence the lion’s share of income from these shipments. It introduced in 43% of the worldwide complete in Q2, whereas Samsung’s share made up solely 15%. Not one of the different prime smartphone makers had even a double-digit share.
You gotta become profitable to become profitable
“Apple strengthened its lead in revenues pushed by sturdy efficiency of the [iPhone] 16 collection throughout geographies, benefitting from the broader premiumization development,” mentioned Counterpoint Analysis’s Jeff Fieldhack.
Fieldhack is referencing clients around the globe being more and more prepared to pay extra for premium smartphones. In simply the final yr, the worldwide common value for a smartphone went from $323 to $374 — a 16% annual enhance.
The iPhone common promoting value in Q2 2025 was $879, in line with Counterpoint’s knowledge. That’s $80 above the price of the usual iPhone 16, indicating sturdy gross sales of the Professional and Professional Max fashions.
In distinction, Samsung’s ASP was simply $270. That’s as a result of its “progress was largely pushed by sturdy demand for its refreshed mid-tier A-series gadgets,” mentioned Counterpoint. Samsung might brag concerning the capabilities of handsets just like the Galaxy S25 Extremely, however few of its clients really purchase these premium fashions.
The market analysis agency doesn’t attempt to evaluate Apple’s income earned by promoting iPhones to Samsung’s Android income, however Apple’s vastly larger income is strongly indicative of which firm earns extra.
