Geneva correspondent, BBC Information

39%? For Switzerland, it is a large shock, and worse than the worst-case state of affairs – these are the very best tariffs in Europe.
Globally, the fourth highest, behind solely Syria, Laos, and Myanmar, (though if President Trump follows by means of on his 50% tariff menace then Brazil will bounce to the highest of the record).
It is the one story dominating the information and the airwaves on Friday. One newspaper, Blick, described it because the nation’s largest defeat since French victory within the battle of Marignano in 1515.
Simply weeks in the past, Switzerland’s authorities was exuding confidence.
In Could, a Swiss facilitated assembly between the US and China in Geneva, aimed toward stopping a commerce struggle between the 2 financial superpowers, allowed Switzerland’s president Karin Keller-Sutter to seize a gathering with US commerce secretary Scott Bessent.
She got here out smiling. She had been instructed, she stated, that Switzerland was prone to be second on the record after the UK to strike a commerce cope with Washington. 10%, she hinted, was the tempting tariff supply, far decrease than the 31% Donald Trump had unveiled for Switzerland on his ‘liberation day’ in April.
Now, these illusions are shattered. Simply hours earlier than the August first deadline, one final phone name between Ms Keller-Sutter and President Trump yielded nothing. Hours later got here the information that the tariffs wouldn’t be 31% as initially threatened, however a punitive 39%.
Why? Some Swiss politicians are already arguing that Switzerland’s negotiating ways have been lower than scratch – however some say too robust, others say too obsequious. The truth could also be extra easy: Trump was eager to make large offers, and Switzerland simply is not that large. It isn’t even clear now many discussions the Swiss commerce negotiators have been capable of have with their US counterparts.
The sticking level, the Swiss authorities says now, is the commerce deficit it has with the US.
Trump sees commerce deficits – when a rustic sells extra to the US than it buys – as inherently an issue for the US, though it is a view not broadly shared by economists. He believes tariffs may help defend the US manufacturing sector, which for many years has misplaced jobs to firms abroad.
The Swiss commerce deficit with the US was $47.4 billion in 2024, although if service industries are included, which Trump conveniently ignored, the deficit shrinks to $22 billion. Switzerland sells extra (primarily in prescription drugs, gold jewelry, watches and machine instruments) to the US than it buys.
To attempt to compensate for that, the Swiss authorities decreased its personal tariffs on US industrial good to zero, and a number of Swiss firms (Nestle, Novartis) promised multibillion greenback investments in US crops. Switzerland is already the world’s sixth largest investor within the US, creating, the Swiss say, 400,000 US jobs.
However balancing the deficit appears not possible. The inhabitants of Switzerland is simply 9 million, and, bluntly, lots of them do not need to purchase US merchandise. The gasoline guzzling vehicles are too large for alpine roads, US cheese and chocolate…properly, let’s simply say they’re not likely to Swiss style.

Jan Atteslander, head of overseas commerce at EconomieSuisse which represents companies, instructed Swiss broadcasting: “We want dependable relations with the US.”
This could possibly be a sign of frustration that considered one of Switzerland’s most vital export markets has adopted an on/off commerce coverage, stripping Swiss enterprise of the knowledge it wants.
So what can Switzerland do now? There’s a small window of alternative, till August seventh, when the tariffs are resulting from come into pressure. Till then, the Swiss authorities will feverishly attempt to negotiate. Swiss companies are warning of hundreds of job losses if the 39% cannot be decreased.
Nevertheless it’s onerous to see what the wiggle room is.
With the funding guarantees, and the zero tariffs, Switzerland had already provided every part it may. The one tactic now could be punitive – withdraw the funding supply, introduce reciprocal tariffs, and, the nuclear possibility, cancel Switzerland’s order for US F35 fighter planes.
Throughout Switzerland, there’s confusion – and anger.
Friday is Swiss nationwide day, the equal of July 4th. After giving her conventional speech, Swiss President Karin Keller-Sutter was requested concerning the US tariffs.
She instructed reporters the talks with the US went properly however that for Donald Trump, the commerce deficit was the impediment. The inference was that the US president was the issue.
As a substitute of the standard patriotic celebrations, many Swiss really feel they’re being punished for having one of many world’s best and revolutionary international locations.
Others say the nation has survived financial shocks earlier than, and can be capable of use that innovation to outlive this one.