Netflix‘s music-led anime film, KPop Demon Hunters, has change into the most-watched authentic animated movie within the platform’s historical past, in response to an announcement from the streaming large.
The movie, which premiered on June 20, racked up 106.1 million views in its first month.
The film follows fictional Ok-pop woman group HUNTR/X, whose members secretly moonlight as demon hunters tasked with sustaining a magical barrier that protects people from the darkish underworld.
It additionally options HUNTR/X’s nemeses, bad-boy group Saja Boys.
Its success extends past viewership metrics.
The KPop Demon Hunters soundtrack, launched by way of Visva/Republic Information, has change into the highest-charting soundtrack of 2025, with the album peaking at #2 on the all-genre Billboard 200. Seven songs from the soundtrack landed on the Billboard Scorching 100.
The observe “Golden” hit #1 on the Billboard International Charts and reached No. 6 on the principle Billboard Scorching 100 singles chart.
The soundtrack options authentic songs written by Danny Chung, Ido, Vince, Kush, Ejae, Jenna Andrews, Stephen Kirk, Lindgren, Mark Sonnenblick, and Daniel Rojas.
It tracks have been produced by Teddy Park, 24, Ido, Dominsuk, Jenna Andrews, Stephen Kirk, Lindgren, and Ian Eisendrath.
Netflix co-CEO Ted Sarandos highlighted the cultural affect in the course of the firm’s current Q2 earnings name, noting how the music will “drive fandom for these fictional Ok-pop bands that we now have”.
He emphasised the importance of piercing standard tradition “with authentic animated options” obtainable completely on Netflix.
The mission utilized partnerships with Ok-pop trade leaders, together with collaboration with The Black Label, co-founded by producer Teddy Park.
Park is understood for his work with YG Leisure throughout Blackpink, and 2NE1, with these Ok-pop woman teams serving as references for the movie’s animated protagonists.
The movie’s success comes as Netflix continues to speculate closely in animated content material and worldwide programming. The streaming large has been increasing its anime choices, with greater than 50% of Netflix subscribers now utilizing the platform to observe anime content material.
KPop Demon Hunters represents a crossover success that bridges American animation with Korean popular culture, tapping into the worldwide Ok-pop phenomenon that has been driving important income progress for the South Korean music trade.
The movie’s record-breaking efficiency demonstrates the continued world urge for food for Ok-pop content material throughout totally different media codecs, from conventional music to animated leisure.
HUNTR/X consists of R&B singer and rapper Audrey Nuna, singer and file producer Ejae, recognized for her work with Ok-pop teams like aespa, LE SSERAFIM and TWICE, and Seoul-born singer-songwriter Rei Ami.
Saja Boys embody SM Leisure-signed singer Andrew Choi and FC ENM-signed singer and actor Kevin Woo.Music Enterprise Worldwide
