American Eagle on Sydney Sweeney
Huge Majority Like Her Denims …
Social Media Is not Actual Life
Revealed
American Eagle is talking out towards critics of a brand new Sydney Sweeney business … they are saying the notion that the advert focuses on Nazi-like eugenics and pushes blonde hair and blue eyes as aspirational is “absurd.”
A rep for AE tells TMZ … the advert marketing campaign is creating great buzz and their impartial polling exhibits the overwhelming majority of oldsters — 71% to be actual — discover the business interesting.
Sydney Sweeney x American Eagle, oh my god. pic.twitter.com/tDkeGT9R7G
— Sydney Sweeney Day by day (@sweeneydailyx) July 24, 2025
@sweeneydailyx
The spot facilities round Sydney buttoning up some AE denims and touting her organic make-up, the place she breathily says, “Genes are handed down from dad and mom to offspring, usually figuring out traits like hair coloration, persona and even eye coloration … my denims are blue.”
The promo is catching flak on social media — TikTokers everywhere in the world slandered Sydney and AE for what they are saying is an advert stuffed with implicit racism.
TikTok/@dojacat
However, the AE rep says … “That is one more instance of how social media is simply not reflective of actual life. The absurd response from some corners of the web is completely not reflective of how American Eagle’s clients really feel.”
Doja Cat even hopped on TikTok and mocked Sydney with an exaggerated backwoods nation accent, with further drawling emphasis to make the “Euphoria” actress sound silly.
TMZ.com
Michael Knowles, in the meantime, joined us right now on “TMZ Stay” and stated Sydney is just getting warmth as a result of she’s sizzling and white.
The AE rep says … “The underside line is that this was about creating an important pair of denims and supporting a really worthy trigger via a number of the proceeds going to home violence prevention. Something past that’s noise that’s not registering with the typical individual.”
They add … “No matter how folks really feel concerning the advert, we hope they will agree we needs to be doing extra to assist and empower those that are experiencing home violence.”
