EVEN has been making a reputation for itself on this planet of direct-to-fan commerce.
The New York-headquartered platform makes a speciality of enabling ‘superfans’ of artists to entry unique advantages from their favourite act.
These advantages may embrace first dibs on merchandise, tour tickets, personal occasions, or behind-the-scenes content material.
Extra generally, it means giving hardcore followers the prospect to purchase and/or entry new music earlier than it lands on streaming providers.
Since launching in April final 12 months, EVEN has onboarded 80,000+ artists throughout 2,200+ labels in 110+ nations. It says that followers are paying a median of USD $20+ per launch by way of its platform.
Moreover, EVEN says it’s the one ‘superfan platform’ to report gross sales to Luminate for Billboard chart eligibility.
Now, EVEN has been unlocked for a model new accomplice: Secretly Distribution (SD).
The impartial distribution/providers arm of Secretly Group, Secretly Distribution works with a variety of impartial artists and labels together with Rhymesayers, Captured Tracks, A24 Music, Chrysalis, and DFA, plus Secretly’s personal labels similar to Useless Oceans, Ghostly Worldwide, Jagjaguwar, Secretly Canadian, and the Numero Group.
All SD’s distributed labels now have ‘seamless entry’ to EVEN’s direct-to-fan monetization instruments, with all artists throughout SD’s labels receiving EVEN profiles with none setup required.
“I’ve been a fan of Secretly Distribution for years – they’ve persistently supported and developed a few of the most revolutionary impartial labels and artists of our time,” stated Magazine Rodriguez, CEO and founding father of EVEN.
“SD has confirmed that an artist-first ethos can energy tradition, and with EVEN’s direct-to-fan platform, we’re taking that one step additional.
“This partnership creates the infrastructure artists must deepen fan relationships and construct sustainable careers alongside their streaming presence.”
Magazine Rodriguez, EVEN
“Now, each SD-distributed artist can launch unique drops and experiences on the click on of a button, turning superfans into actual supporters earlier than the music even hits streaming.
“This partnership creates the infrastructure artists must deepen fan relationships and construct sustainable careers alongside their streaming presence.”
Secretly Distribution artist launch pages on EVEN will auto-generate from present distribution workflows by way of industry-standard DDEX.
SD’s companions will be capable of promote albums, singles, podcasts, and unique experiences on to followers by means of these pages.
Importantly, all eligible music gross sales made by SD by way of EVEN will depend towards Billboard charts.
“Secretly Distribution could be very excited to be partnering with EVEN — a platform whose imaginative and prescient and ethos deeply resonate with our personal.”
Charley Kiefer, Secretly Distribution
Charley Kiefer, VP World Digital Technique, Secretly Distribution, stated: “Secretly Distribution could be very excited to be partnering with EVEN — a platform whose imaginative and prescient and ethos deeply resonate with our personal.
“This collaboration displays our ongoing dedication to supporting revolutionary fashions that empower artists and labels.
“By opening this door, we’re creating new and significant methods for our distributed companions to attach immediately with their most devoted followers.”
EVEN claims that “established acts are producing 2-3x their yearly streaming income from superfans from a single launch” on its service.
The corporate cites analysis suggesting that 43% of music ‘superfans’ will voluntarily “pay above minimal” for direct-to-fan artist releases.Music Enterprise Worldwide
