Jay Marciano, CEO of AEG Presents, rightly calls it one in every of Europe’s “marquee” reside music festivals.
Now, the Paris occasion We Love Inexperienced, which attracts greater than 120,000 competition goers every summer season, is transferring ahead with a brand new alliance of companions.
The competition was co-founded by Emmanuel De Buretel’s As a result of Group, plus Corida and We Love Artwork.
Based on a press launch, We Love Inexperienced has now entered a “strategic partnership” with impartial media platform Fight and AEG Presents, in an alliance that additionally contains As a result of.
That press launch reads: “Fight (writer of Radio Nova, Les Inrockuptibles and co-producer of Rock en Seine, Golden Coast, La Route du Rock and Les Inrocks Pageant, shareholder of Tough Commerce) and AEG Presents are becoming a member of the journey as key companions of We Love Inexperienced, [alongside] the As a result of group, one the largest impartial music teams in Europe, and We Love Artwork the well-known cultural occasions firm.
“This alliance goals to strengthen the competition’s ambitions by offering the sources to develop, develop its worldwide attain and proceed exploring new sustainable cultural codecs.”
By taking an possession stake within the occasion, AEG provides We Love Inexperienced to a European indie competition portfolio that additionally contains France’s Rock En Seine, plus London’s All Factors East, and Lido.
We Love Inexperienced has a status for trailblazing new music in France. Since 2011, it has hosted the primary competition performances within the nation for Charli XCX, Rosalia, Jorja Smith, Lorde, PNL, Aya Nakamura, and Angèle.
Elsewhere, it’s hosted performances from the likes of Tyler the Creator, Gorillaz, Story Impala, Bjork, FKA Twigs, Migos, Justice, LCD SoundSystem, Skrillex, Phoenix, Little Simz, Jamie XX, Story of us, Amelie Lens and plenty of extra.
The competition has lengthy targeted on sustainable growth and operates on 100% renewable power.
In 2024, Yourope awarded it the Inexperienced Operation Award. In the meantime, primarily based on an in depth on-site audit, the NGO A Greener Pageant has licensed it “excellent” for every of the previous ten years.
“This partnership marks a brand new chapter within the historical past of We Love Inexperienced. It should assist us amplify our values alongside companions who share our imaginative and prescient of a inventive, accountable, and ever-evolving competition,” stated Marie Sabot, Pageant Director and founding father of We Love Artwork.
“This partnership marks a brand new chapter within the historical past of We Love Inexperienced.”
Marie Sabot, We Love Artwork
Emmanuel de Buretel, founding father of As a result of Group, added: “We Love Inexperienced has all the time been fueled by inventive ambition and environmental accountability. We’re excited to now embed it inside a collective momentum that may assist to develop and respect the model worldwide.”
Mathieu Pigasse, founder and President of Fight, stated: “That is greater than a partnership — it’s a strategic alliance that displays our perception within the energy of tradition to drive change. At Fight, we’re reaffirming our dedication to society, variety and inclusion.
“We’re additionally investing in cultural codecs that replicate our instances and assist form the longer term. With AEG at our facet, we’re bringing the dimensions, sources and ambition wanted to raise We Love Inexperienced whereas preserving its singular identification.”
“We Love Inexperienced has all the time been fueled by inventive ambition and environmental accountability. We’re excited to now embed it inside a collective momentum that may assist to develop and respect the model worldwide.”
Emmanuel De Buretel, As a result of
Jay Marciano, Chairman and CEO of AEG Presents, commented: “Emmanuel and the whole We Love Inexperienced group have constructed a competition that is without doubt one of the marquee reside occasions in Europe.
“I’ve recognized Emmanuel for fairly a while and have all the time revered his imaginative and prescient and style. I’m delighted that we get to work collectively on this new partnership.
“I’ve recognized Emmanuel for fairly a while and have all the time revered his imaginative and prescient and style. I’m delighted that we get to work collectively on this new partnership.”
Jay Marciano, AEG Presents
Jim King, CEO of European Festivals for AEG Presents, stated: “We Love Inexperienced is a premium and sustainable occasion with an identification that – alongside Rock En Seine, All Factors East and Lido – matches completely into our total European competition technique: connecting our marquee festivals to create excessive worth summer season routings for artists.
“We’re delighted to be partnering with them and excited for what’s to return.”
Arnaud Meersseman, Managing Director of AEG Presents France, stated: “We Love Inexperienced is an inspiring mannequin. We’re proud to contribute to it, respecting its identification and supporting it in a brand new part of its growth.”
And Alex Jaillon, CEO of We Love Artwork, added: “It is a actually main strategic step for We Love Artwork, who imagined and designed the competition and are proud to have introduced the competition to this decisive stage to launch its worldwide growth ”
Beneath the management of Marie Sabot, the groups are already making ready for the 2026 version.
Final week, AEG introduced that Jim King had been promoted to a brand new twin function: CEO of AEG Presents UK and European Festivals.
King provides the corporate’s UK live performance promotion enterprise, which incorporates enviornment and stadium excursions in addition to membership performances, to his portfolio.Music Enterprise Worldwide
