Google will formally deprecate hyperlinks generated with its URL shortening software subsequent month. On August twenty fifth, 2025, all hyperlinks within the “https://goo.gl/*” format will now not work and return a 404 error message.
Google shut down its URL shortener in 2019, citing “modifications we’ve seen in how individuals discover content material on the web.” Hyperlinks created with the software continued to work since then, however Google introduced final yr that it could start deprecating them as site visitors to the shortened URLs declined. “In reality greater than 99% of them had no exercise within the final month,” Google stated in its July 2024 weblog publish.
On the time, Google additionally started displaying a warning web page when customers click on on a shortened URL, saying “this hyperlink will now not work within the close to future.” With the shutdown of “goo.gl” hyperlinks only a month away, now can be a great time to transition your URLs to a different shortener in case you haven’t already.
