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Nicki Shamel has been named as Head of TuneCore within the US.
The exec’s appointment to the brand new US-focused position on the Imagine-owned distribution firm was introduced on Thursday (July 24) by Brian Miller, TuneCore’s Chief Income Officer, to whom she’s going to report.
She will likely be based mostly in TuneCore’s headquarters in New York.
In keeping with TuneCore, Shamel’s appointment arrives as the corporate “sharpens its deal with artist growth” and marks a “strategic transfer to deepen the corporate’s impression within the US”.
As Head of TuneCore, US, Shamel is chargeable for managing the platform’s artist roster, and can “champion the TuneCore suite of services and products to assist impartial artists”, together with TuneCore Accelerator and TuneCore’s ‘Superior Developments and Analytics’ dashboard.
TuneCore launched its developments and analytics dashboard in February, which it stated is “designed to equip artists with deeper insights and efficiency metrics to speed up their progress”.
The corporate reported in February that tracks inside its ‘Accelerator’ platform clocked 21 billion streams in 2024, with the variety of artists on this system nearing 450,000.
Shamel will even oversee a staff of staff targeted on artist acquisition, progress and growth technique all through the US.
TuneCore stated she would play a key position in “aligning TuneCore’s Artist Success and DSP Partnerships groups to raised serve the corporate’s artists.”
Previous to becoming a member of TuneCore, Shamel served as Senior Vice President at AWAL, the place she constructed and expanded the International Industrial Partnerships staff and spearheaded the corporate’s digital technique throughout main DSPs, together with Apple Music, Spotify, YouTube Music, Amazon Music, and different key international platforms.
In keeping with TuneCore, on this position, she “drove high-impact international partnerships, helped form AWAL’s positioning within the streaming ecosystem, and elevated the careers of Laufey, Jungle, and Little Simz, amongst others”.
Shamel joined AWAL following seven years at Sony Music, serving in worldwide advertising and gross sales roles.
She started her profession in digital advertising at Major Wave Music.
“The US is essentially the most aggressive and influential music market on this planet, and it calls for targeted management.”
Brian Miller
Commenting on the appointment, Miller stated: “At TuneCore, we’re doubling down on our mission to not simply help artists — however to actively assist them construct lasting, profitable careers on their very own phrases.
“The US is essentially the most aggressive and influential music market on this planet, and it calls for targeted management. As we make artist growth a core focus, Nicki brings the experience wanted to attach technique with impression.
“Her confirmed monitor report of empowering artists makes her the best individual to steer this subsequent section and guarantee our groups, companies and packages are driving actual, long-term progress for impartial creators.”
“I’m honored to affix TuneCore at this pivotal second in its mission to empower and develop impartial artists.”
Nicki Shamel
Shamel added: “I’m honored to affix TuneCore at this pivotal second in its mission to empower and develop impartial artists.
“TuneCore’s dedication to artist growth, mixed with best-in-class know-how and revolutionary packages like TuneCore Accelerator, is unmatched at propelling the careers of impartial artists, and I’m grateful to TuneCore’s management for trusting me to drive the following section of the corporate’s artist growth technique within the US.”
Shamel’s appointment comes 5 months after Kevin Ferguson was appointed Senior Vice President of Expertise at TuneCore.Music Enterprise Worldwide
