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Nio Simply Launched a New SUV, and Wall Avenue’s Paying Consideration. Ought to You Purchase the EV Inventory Right here?


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EV in showroom by Robert Way via Shutterstock
EV in showroom by Robert Means by way of Shutterstock

Earlier this month, Morgan Stanley reaffirmed its “Purchase” ranking on Nio (NIO), with the brokerage agency’s $5.90 value goal representing a couple of 30.5% premium to the inventory’s Monday shut. The agency referred to as the Onvo L90 launch a “main catalyst,” with analyst Tim Hsiao writing, “With all of the pessimism within the value, we expect the inventory is sort of a name choice” following sturdy pre-order momentum in Hong Kong.

Morgan Stanley argues that the L90 gives “aggressive specs” at a value level beneath ¥280,000, giving it an edge over each mid-range and premium rivals just like the Li (LI) L9 or AITO M9. With standout options, a spacious inside, and the backing of Nio’s increasing battery-swap and tech infrastructure, the L90 might be a game-changer if Onvo can overcome branding and execution hurdles.

For now, Morgan Stanley’s workforce sees the low value as a buffer which will assist flip investor doubt into contemporary demand.

Based mostly in Shanghai, Nio (NIO) is a number one designer and producer of sensible electrical automobiles (EVs). It gives a spread of electrical SUVs and sedans, together with 5 and six-seater fashions, together with modern energy options like Energy House, Energy Swap, and different charging companies.

With a market cap of $9.16 billion, NIO stumbled early in 2025, falling to a low of $3.02 by April. Nonetheless, stronger deliveries and operational positive aspects have fueled a 32.5% rebound over the previous month.

www.barchart.com
www.barchart.com

When it comes to valuation, NIO is priced at an enterprise worth/gross sales ratio of 1.21, which is a 9% low cost to the sector median of 1.32. This means NIO is priced competitively inside its sector.

The Onvo L90 is NIO’s newly unveiled three-row electrical SUV beneath its mass-market Onvo sub‑model. It launched in July 2025 at a beginning value of RMB 279,900, together with an 85 kWh battery, or RMB 193,900 beneath its Battery‑as‑a‑Service plan. This aggressive pricing undercuts rivals such because the Li Auto L9 (RMB 409,800) and entry fashions just like the Li L6 and XPeng (XPEV) G9.

Regardless of its worth positioning, the L90 boasts premium options: 900V quick charging, an AR head‑up show, adjustable air suspension, an built-in sensible fridge, and Degree 2+ autonomous aids powered by Nvidia’s (NVDA) Orin‑X chip. Its spacious cabin rivals these of upper‑priced six‑seaters just like the AITO M9 and BYD (BYDDY) Denza N9. NIO aimed to manage prices by reusing present platforms and drivetrains with out sacrificing high quality.