In a dialog with Kshitij Anand, Shah highlights why long-term investing, disciplined SIPs, and sound asset allocation stay the true engines of wealth creation — not chasing fast wins or FOMO trades.
Whether or not you are a first-time investor or a seasoned market participant, this dialog is filled with insights that can assist you concentrate on what actually issues: persistence, self-discipline, and constructing your monetary innings like a Take a look at match. Edited Excerpts –
Kshitij Anand: In a world of 30-second reels and 10-minute market tendencies, is the concept of 10-year investing simply too classic?
Nilesh Shah: Undoubtedly, most individuals need immediate gratification, even when it results in catastrophe. Identical to drug addicts search short-term highs whereas inflicting long-term injury, there are quick-money addicts who chase short-term good points at the price of long-term ache. So, whereas 10-second reels are standard, 10-year investing isn’t — regardless that that’s the one actual approach to construct wealth.
Kshitij Anand: You at all times speak about asset allocation, however what does that really imply for somebody simply beginning out with restricted financial savings and a number of monetary FOMO?
Nilesh Shah: Asset allocation, in quite simple phrases, is like what you do on your bodily well being. Most of us like sweets and farsan, however we don’t make them our staple weight-reduction plan. Our staple weight-reduction plan nonetheless stays dal, roti, chawal, and sabji, which give us bodily well being. Equally, in monetary well being, you create a portfolio of debt, fairness, gold, and actual property in order that, general, it outperforms inflation.
Find out how to Construct Wealth with SIPs: Nilesh Shah Shares ‘The Golden Thumb Rule’ | Episode 2

In Episode 2 of The Golden Thumb Rule, Kotak Mahindra AMC’s MD, Nilesh Shah, explains tips on how to construct long-term wealth with SIPs, self-discipline, and persistence, even in unstable markets. Drawing on cricket and chess analogies, Nilesh Shah reveals why investing is sort of a take a look at match, not T20, and the way SIPs can develop into India’s model of the 401(ok). Discover ways to grasp feelings, keep away from frequent errors, and persist with your plan to beat the noise and create actual wealth. Watch now to find the golden rule of investing that works in any market.
Kshitij Anand: I’ll additionally usher in cricket right here, since I do know you’re an enormous fan. We just lately noticed two centuries from Shubman Gill. Let’s evaluate cricket and the fairness markets. You typically evaluate investing to cricket, and each cricketer has a favorite shot. What’s your favorite funding technique — SIPs, asset allocation, or worth shopping for?
Nilesh Shah: Earlier than cricket, I need to point out chess. Lately, Magnus Carlsen stated Gukesh is a weak participant and that he didn’t take him critically. Gukesh not solely defeated him however went on to win the Speedy Chess Event. That is how the world treats India. They are saying we don’t matter — that we’re a poor, creating nation. However like Gukesh defeated Magnus Carlsen’s ego, India and the Indian fairness market will overcome the skepticism of worldwide buyers. We simply must preserve working onerous.Now, coming to cricket — there’s T20, One Day, and Take a look at matches. The actual pleasure of enjoying is in Take a look at matches. You’re taking your time, construct your innings, and play even on the fifth-day pitch. My favorite cricketing shot is the Take a look at match format — the place you construct your innings and play for the long run. T20 is thrilling, like buying and selling — typically up, typically down — however actual long-term wealth is created within the Take a look at match format.Kshitij Anand: Now, I additionally wished your ideas on SIPs. SIPs are seen because the OG monetary recommendation proper now. However in a unstable market, is it good to extend SIPs, pause them, or simply keep the course? I ask this as a result of we’re clocking over ₹27,000 crore month-to-month through SIPs. Particularly for brand new buyers, what ought to they be doing at this level?
Nilesh Shah: Like we now have SIPs, the US has one thing just like the 401(ok). I’ve by no means seen any American guru or fund supervisor telling their residents to cease investing of their 401(ok) plans. Month after month, it retains getting invested, and that’s constructed America’s wealth. At this time, half of American family wealth is invested in capital markets.
Can we replicate the 401(ok) mannequin in India? Sadly, our authorities leaned in direction of provident funds, the Nationwide Pension Scheme, and so forth. Mutual funds stepped in to fill that hole. And at present, we now have many profitable SIP buyers.
After all, they’ve confronted ache. In March 2020, their portfolios had been down 30%, 40%, even 50%. Three-year SIP returns had been damaging. 5-year SIP returns had been decrease than financial savings account returns. Ten-year SIP returns had been decrease than fastened deposits. At the moment, there have been three sorts of buyers:
One group stated, ‘let it run,’ and so they’re now making double-digit returns, outperforming inflation, and constructing actual wealth.
The second group panicked when returns turned damaging. They transformed notional losses into actual losses by redeeming and stopping their SIPs. At this time, they remorse it as a result of they missed the chance to earn money.
The third group — a small one — was the actual good cash. They stated, ‘That is the chance. SIP returns are damaging, so let’s make investments lump sums or prime up our SIPs.’ At this time, they’ve made even greater returns than common buyers.
Just like the 401(ok), SIP is the answer for monetary safety in India. Whereas American households have invested half their wealth in capital markets, Indian households are nonetheless in single digits. We’ve got an extended approach to go to safe each Indian’s monetary future.
SIP is a quite simple idea. There can be SIP top-ups, SIPs in multi-asset allocations, and extra improvements over time. However first, it’s important to put the automobile in first gear earlier than it could possibly transfer ahead.
Kshitij Anand: And in reality, staying with the subject, let me additionally get your view — when markets are booming or crashing, it’s so tempting to panic-sell or FOMO-buy. How can younger buyers keep away from these traditional emotional slip-ups? We have seen these conditions play out previously few months, the place markets dipped instantly after which bounced again simply as quick.
Nilesh Shah: To begin with, we have to be conscious that we’re human beings — we are going to naturally really feel greed in addition to concern. We’re not some nirvana-prapt sadhus immune to those feelings. Being conscious that I may be grasping or fearful is step one to find an answer. SIP is one thing very, quite simple. One other strategy is — if you make investments, write down why you’re investing. A buddy of mine, a mutual fund distributor, makes all his shoppers write down their causes for investing. Somebody may write, “daughter’s schooling”; another person may say, “to help my son’s enterprise”; one other particular person may say, “my retirement.” When markets fall, returns flip damaging, and buyers really feel fearful, his fast response is: “Do you want your retirement corpus at present? Do you have to pay on your daughter’s schooling at present? No? Then proceed. These robust days will go.”
So, all of us have to determine a manner. My finest recommendation can be: please discover a hand-holder — a mutual fund distributor or a registered funding advisor — who can information you thru these robust occasions.
Kshitij Anand: In actual fact, the analogy you’ve given is one thing buyers can pay attention to and implement of their portfolios as properly. And speaking about portfolios — inform me one thing: is Gen-Z actually constructing portfolios, or simply constructing Pinterest boards of issues they cannot afford but? What does the information say?
Nilesh Shah: So once more, in India, our inhabitants is so giant that each rule has an exception — and that exception itself is pretty giant. I’ve met some very, very good Gen-Z buyers. They know extra about firms than I do. Truthfully, I really feel ashamed of my information in entrance of them! They are going to develop into legendary buyers over time. They use expertise to analyse knowledge and course of data a lot quicker than we old-school of us do. They’re much higher than us, even after our 30 years of expertise on this area.
Then again, I’ve additionally met Gen-Z people who do not know what they’re doing. They get influenced by social media. They consider each tip that comes on WhatsApp or Telegram will make them wealthy. A lot of them are so gullible that they consider AI-generated deepfake movies of individuals like us are actual.
So, my request to Gen-Z buyers, merchants, and speculators is that this: one — as an alternative of buying and selling, concentrate on investing; two — please do some little bit of analysis. And if you happen to don’t have the time or power for it, seek the advice of a great mutual fund distributor or registered funding advisor who might help you construct your portfolio.
Kshitij Anand: Good that you just’ve introduced up social media as a result of my subsequent query is about that — how a lot of younger buyers’ cash mindset is formed by Instagram influencers, versus actual monetary schooling?
Nilesh Shah: Right here, we now have an extended distance to cowl. Firstly, the subsequent technology is much extra assured concerning the future. For me, taking a housing mortgage was an enormous choice. My daughters, in the event that they must borrow cash to spend, I’m certain they’ll act a lot quicker.
Secondly, as a result of they really feel safe about their future, in some sense, they’ve develop into a bit careless about cash. Many stay off bank cards — not a great behavior. Many consider in immediate gratification — once more, not the easiest way to speculate. Many blindly copy what they hear within the digital ecosystem.
Now, please bear in mind — aside out of your mother and father, nobody is actually focused on your well-being. This mixture of feelings and overconfidence isn’t essentially creating the very best outcomes. Many younger buyers are studying solely after making errors. My request to them is: please be taught from others’ errors. Why make your individual errors when you’ll be able to be taught from another person’s?
Kshitij Anand: My subsequent query is said — if you happen to might give only one piece of recommendation to somebody making their first funding choice, what wouldn’t it be?
Nilesh Shah: My recommendation can be: begin with SIP. Legendary opening batsman Sunil Gavaskar at all times started his innings by enjoying within the ‘V’ — between mid-on and mid-off. As soon as his eyes had been set, he performed different photographs. Equally, if you’re new to investing, your eyes aren’t but set — the market is sort of a swinging ball. So, play within the ‘V’ — which is SIP. Find out how SIP returns fluctuate. Find out how topping up your SIP when returns are damaging can ship higher returns. Over time, you’ll get a really feel for the way markets work. As soon as your eyes are set, you can begin enjoying different photographs.
Kshitij Anand: And in reality, we talked about younger buyers, however there are seasoned buyers as properly who’ve been within the markets for fairly a while. You’ve been a market veteran with a long time of expertise. In line with you, or from what you’ve seen, what’s one mistake even seasoned buyers nonetheless make that we must always be careful for early on?
Nilesh Shah: I might say, no matter we preach, we must always apply. However being human beings, we’re additionally pushed by our personal greed and concern. Conserving that equilibrium is most vital. We fall in love with our investee firms, after which ego units in — “How can I be flawed? All the market is flawed, not me.” We cease understanding what our investee firm is doing. By the point we get up, it’s too late. You must management your ego.
There’s a proverb that claims: Abhiman toh Raja Ravan nupan nahi takhyo. Ravan was the king of Lanka, a metropolis manufactured from gold. He was immensely highly effective and educated, but his ego blinded him and led to his damage. Ego, ego, and ego. As a fund supervisor, we now have to regulate that.
Kshitij Anand: We’ve all seen batting collapses in cricket. How can buyers construct a portfolio that doesn’t collapse below strain? I do know it’s a far-fetched comparability, however nonetheless wished to place that to you.
Nilesh Shah: My favorite instance right here is Kapil Dev’s mindset. We had received the Champions of Champions trophy after which went to Sharjah. Towards Pakistan, our arch-enemy, we received bundled out for 123 runs. Everybody was dejected. The world champions had been watching defeat. Issues couldn’t have regarded worse. Everybody went into the lunchroom apparently, and nobody was speaking to one another — everybody was down.
As they had been stepping out, Kapil Dev merely stated, “Chalo, dekh lete hain,” or one thing like that. The entire group went out with that want to show they weren’t fluke world champions — they had been Champions of Champions. Every one gave their finest. Mohinder Amarnath made that sensible run-out, Laxman Sivaramakrishnan bowled brilliantly, and the entire group got here collectively. We bundled out Pakistan for 83.
So, at any time when you’re at 123, watching defeat, consider Kapil Dev’s recommendation: Dekh lenge. Jo bhi ho, ho jaayega. Dekh lenge. As we are saying at Kotak Group — Hausla hoga toh ho jaayega.
(Disclaimer: Suggestions, ideas, views, and opinions given by specialists are their very own. These don’t characterize the views of the Financial Instances)