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HBO Max Expands In Europe And Asia & Nears 100 Markets


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HBO Max‘s worldwide roll out continued this morning with 12 launches throughout Europe and Asia.

The Warner Bros Discovery-owned streamer has gone stay in Albania, Armenia, Cyprus, Estonia, Georgia, Iceland, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Malta and Tajikistan. This comes after latest launches in Turkey and Australia, and takes it previous the 90-territory launch mark.

Within the new territories, subscribers will be capable of entry the likes of Sinners and A Minecraft Film can be found to stream at launch, together with the Harry Potter and Unbelievable Beasts films, Dune, Dune: Half Two, Aquaman and the Misplaced Kingdom, the Lord of the Rings films, The Batman, Beetlejuice Beetlejuice, The Final of Us, The White Lotus, Euphoria, Home of the Dragon, Succession, The Penguin, And Simply Like That…, His Darkish Supplies, Peacemaker and Rick and Morty.

Sports activities will likely be provided as add-ons in sure nations, with motion from the Tour de France and Tour de France Femmes presently streaming. La Vuelta a España and the US Open tennis grand slam will likely be provided subsequent month.

“With the addition of those 12 new nations, we’re quickly approaching availability in 100 markets worldwide, with main launches nonetheless to come back early subsequent 12 months in Germany, Italy, and the U.Okay.,” mentioned JB Perrette, CEO and President of International Streaming & Video games at Warner Bros. Discovery. “HBO Max is having fun with a 12 months of nice momentum as we see wonderful programming forward and additional growth.” 

WBD had 122.3 million streaming subs on the finish of Q1 this 12 months, including nearly 23 million in a 12 months. HBO Max was additionally driving excessive on the Emmy nominations, the place it picked up 142 noms, forward of Netflix and the opposite streamers.

Nevertheless, has additionally been by way of a considerably embarrassing rebranding course of, returning Max again to its unique HBO Max moniker amid playful jibes from its personal hosts and rival companies. The ill-fated Max period lasted two years earlier than reverting on July 8 this month.