Apple TV+ has essentially the most nominated program on the 2025 Emmy Awards in drama Severance, with 27 noms for its second season, and most nominated comedy collection in The Studio (23), which broke the file of one other Apple collection, Ted Lasso, for many nominations a freshman comedy has gotten whereas tying The Bear‘s file for many nominations for a comedy collection in a single 12 months.
“It’s thrilling and gratifying,” Apple TV+’s head of growth Matt Cherniss mentioned after the Emmy nominations have been introduced Tuesday. “I believe most of all, I’m simply completely happy for the reveals themselves, the expertise concerned, on a regular basis and energy that they put into doing one thing unique and totally different, and all of the dangers that they take alongside the best way. To see that rewarded in reveals like Severance, The Studio, Shrinking — in addition to Sluggish Horses, which comes out of our UK group led by Jay Hunt — it’s simply nice.”
‘Severance’s Season 2 delay, huge price range and Season 3 standing
Severance‘s huge Emmy exhibiting comes after a three-year hole between Season 1 and Season 2 of the sci-fi drama from Dan Erickson and Ben Stiller. Cherniss wasn’t too apprehensive about followers not coming again after the prolonged hiatus.
“I believe there was all the time such a passionate fan base for the present,” he mentioned. “You by no means know precisely what’s going to occur, and there have been actually challenges round Covid and the strikes that made there be a little bit of time between seasons. However I believe that’s only a testomony to the originality of the collection. And if there was ever a second the place you may query that, all you wanted to do was to select up a script or have a look at a reduce and understand simply how attention-grabbing and impressive and wonderful that present was. I believe it all the time gave us the arrogance that this was a present that the viewers was going to return again to. The truth that it grew as a lot because it did in Season 2, I believe was much more gratifying.”
As Deadline reported in February, Severance surpassed Ted Lasso to turn into Apple TV+’s most watched collection with the launch of Season 2. It was a Nielsen rankings and popular culture dialog mainstay throughout its run.
Severance‘s excessive worth level has been talked about so much too, with Season 2 price range rumored to be round $20 million per episode, fueled by the present’s elaborate units, visible look and high-profile expertise.
“I believe it goes past a worth level while you’re speaking a few present like this. The creators of reveals, they take an enormous leap of religion once they determine the place they need to make investments their time and make investments when it comes to reveals,” Cherniss mentioned. “Once they do and once they select us, we’re simply going to work tirelessly to ensure they’ve the help they want, the sources they should carry their imaginative and prescient to life, and that each a part of Apple is dedicated to creating that present successful. And I believe that that’s what occurred with a present like Severance. We knew it was particular, and we knew it wanted a specific amount of sources to get there, and we have been behind it. It’s gratifying to see that the viewers enjoys the present as a lot as they do, and that it’s getting the kudos that it so effectively deserves.”
Making an attempt to keep away from such a big hole between Seasons 2 and three, “they’re all actually arduous at work,” Cherniss mentioned in regards to the inventive group prepping subsequent season. “I’m hoping they take a minimum of a break day at this time to rejoice all their arduous work.”
As for once we can count on Season 3, “It’s in course of,” Cherniss mentioned. “I don’t assume we’re ready to say far more than that, however everyone seems to be working as rapidly as they’ll to carry the present again. It’s clearly bought to return again at as excessive a stage as has been now the signature of the collection, that’s not one thing that we’re going to sacrifice.”
‘The Studio’s attain Past Hollywood & Season 2
Hollywood responded to a present about itself because the TV Academy acknowledged The Studio with 23 Emmy nominations. It’s all the time a raffle whether or not an “inside baseball” collection like Seth Rogen and Evan Goldberg’s showbiz comedy would discover a huge viewers however Apple TV+ went after their pitch, outbidding different streamers for it.
“Seth and Evan had a imaginative and prescient for this present from the beginning that was evident the primary time we spoke to them about it,” Cherniss mentioned. “And, whereas it actually has so much to say about Hollywood, I believe that we have been all the time compelled by their imaginative and prescient, how they wished to inform their tales, the characters that that they had created. And I believe that the tone of the comedy, all of these have been issues that transcended the office of all of it, I assume you can say, and made us assured that they have been grasp storytellers, and we’re going to discover a strategy to carry this world to life in an unique and a resonant manner.”
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Whereas Netflix chief Ted Sarandos made a cameo in Season 1, Apple TV+ executives didn’t. Cherniss just isn’t tempted.
“All I do know definitively is that I can’t be making a cameo in Season 2,” he mentioned. As for what’s in retailer subsequent season, “they’re arduous at work in determining the place issues will go,” he mentioned laconically.
‘Shrinking’s increasing Emmy footprint
Invoice Lawrence and Jason Segal’s Shrinking made huge Emmy strides with its second season, going from two to seven nominations, together with the present’s first Excellent Comedy Collection nod and first profession Emmy nomination for Harrison Ford.
“It’s such a beautiful present, it’s life-affirming, it’s heartwarming, and I believe it permits us to have a look at ourselves within the mirror in a extremely highly effective manner,” Cherniss mentioned. “Invoice, Jason and everybody concerned have put a lot effort and time into bringing these tales to life. It’s bought an aspiration to it that I really like, and I believe actually resonates with folks. It’s wonderful to be a small a part of Harrison Ford’s lengthy resume and profession. That’s enjoyable for all of us right here, and I simply couldn’t be happier for the present..”
Cherniss wouldn’t elaborate on Season 3, which is in manufacturing, with Michael J. Fox enjoying a brand new recurring character.
“We’re effectively into Season 3 at this level. I don’t need to give something away in regards to the present itself and the arc of these characters, solely to say, I believe the present simply continues to get higher and higher with each season,” he mentioned.
‘Pachinko’s Future
General, Apple TV+ noticed 14 packages nominated at this time.
“It’s nice to see Pachinko be honored, Presumed Harmless, Brian Tyree Henry, it’s nice to see such a effectively deserved nomination for such a strong efficiency in Dope Thief,” Cherniss mentioned.
Pachinko‘s two Emmy nominations, for manufacturing design and cinematography, come nearly a 12 months after the second season premiered on Apple TV+. There was no phrase on a conclusion for the collection, which had been envisioned for a three-season run. I hear there was an overture to a different streamer to probably choose it up, which fell by means of.
“Pachinko is a present we’re extraordinarily pleased with. I don’t assume we’ve something to announce about future seasons at the moment, however completely happy for all of them,” Cherniss mentioned. “And it’s a present that I believe has a lot hope and aspiration inbuilt.”
‘Ted Lasso’s huge return
Talking of aspiration, nothing beats beloved Apple comedy Ted Lasso in that division. A two-time winner within the Excellent Comedy Collection class, the collection is returning after a multi-year break with a fourth season, slated to start manufacturing this summer season. Would it not be prepared for 2026 Emmy consideration?
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“I’ve excessive hopes for season 4 of Ted Lasso, we’re simply getting down that highway,” Cherniss mentioned. “I don’t know what extra will be mentioned about Ted Lasso that hasn’t already been mentioned, and we’re so excited that it’s coming again.”
He wouldn’t present specifics whether or not the comedy would reinvent itself because it shifts its focus from a males’s to a girls’s soccer group. “I don’t assume I need to say something in regards to the path that the present goes, solely that I believe for those who love Ted Lasso you’re gonna love the subsequent season.”
‘Your Buddies & Neighbors’ development trajectory
Apple TV+’s new drama Your Buddies & Neighbors starring Jon Hamm earned a really early Season 2 renewal and has executed effectively on the platform. It scored one Emmy nomination, for fundamental title music.
“The present’s been an enormous hit for us, I count on that may solely develop with time,” Cherniss mentioned. “I discover the present to be wildly entertaining, I believe Jon Hamm is wonderful in it. It’s thought scary, and as collection go, I believe provides the viewers leisure and in addition, it was actually resonant. I’ve seen some early days on Season 2, it’s solely persevering with down that highway.”
Coming down the pike
Cherniss, who has been at Apple TV+ because the starting as the primary growth government employed by toppers Zack Van Amburg and Jamie Erlicht, mirrored on the streamer’s evolution as an unique programming participant.
“We’re five-plus years into this, we’re nonetheless a brand new service, we’re nonetheless rising,” he mentioned. “I believe we’re all actually gratified by what we’re seeing at this time as an indication that we proceed to maneuver in the precise path. I believe there’s lots of nice collection coming within the subsequent 12 months.”
Just a few that he highlighted embody Chief of Struggle, starring Jason Momoa, which Cherniss referred to as “as bold as any huge epic style motion present that you just’ll see,” The Morning Present Season 4 and Vince Gilligan’s new collection.
“I believe that, post-pandemic, post-strike, we’re simply beginning to hit our stride,” he mentioned.
